Fresh Finds

Redesigned, reimagined, and complete with new components and technology, the new Vendetta Rods and Combos are built to deliver.

The base layer that works as hard as you do.

Rods, reels, and combos built to handle a variety of saltwater applications.

The Berkley PowerBait Chop Block and compatible Replacement Harness take soft-glide fishing to the next level, delivering wide glides and dynamic chopping action.

Louder, sharper, and built to stand out—topwater commotion just got an upgrade.

Modernized design and expanded models deliver performance across inshore, boat, jigging, and surf rod models.

Here comes the buzz—two purpose-built topwater options engineered to deliver the perfect sound profile for explosive strikes.