Discovering iCast: Behind the Scenes with ASA's Kendra Allman
In this episode, Angie and Bobby sit down with Kendra Allman, Vice President of Member Services and Business Development at ASA, to explore the latest updates for iCast 2026. From new programs like Meet the Market to innovative showcase features and exciting stages, Kendra provides insights for retailers, manufacturers, and industry professionals planning to attend or interested in the trade show's evolving landscape.
Main Topics:
The significance and evolution of iCast as a business tool
New programs for retailers, including structured matchmaking and retailer lounge
The redesigned New Product Showcase with more than 850 products across 39 categories
The launch of iCast Live, a central stage for industry insights and demonstrations
Strategies for maximizing participation and leveraging ASA membership benefits
The role of advocacy and member engagement in industry growth
Initiatives supporting women in angling and diversity efforts
The importance of the independent retailer in the fishing industry
How ASA’s efforts foster participation, innovation, and community connection.
