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Business Trends

5 Lessons for American Brands That Want to Crack Europe

So you’re a super-hot brand in American fishing. Every angler who’s anyone has your brand name...

The Art of the Markdown

Business Trends

Finding Your Business Flow

What if you brushed your teeth every morning like you brush when you have a dentist appointment?...

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Demise by Location

A long standing truism of retailing success is “location, location, location!” If you are in...

Business Trends

Product Launches Intensify at the Bassmaster Classic Expo

KNOXVILLE, Tenn. — 5,500 fishing fans packed the launch ramp on Day One of the GEICO Bassmaster...

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Decoding Digital Ads: IP Targeting

For more than a century, advertisers sold to customers based on one overarching promise, reach....

Business Trends

Can You Get Rich Selling Fishing Tackle?

It’s a good question. Can you really get rich selling fishing tackle and/or tackle and sporting...

Lessons From Your Enemy

Parkinson and Pareto