BTI Sports – Custom Fly Rods Built For Your Market

At BTI Sports, we design and manufacture fly rods under your brand, helping you create models that match the needs of anglers in different regions—whether it's trout streams, saltwater flats, steel head rivers, or backpacking travel rods.

With decades of rod-building experience, we support brands and retailers who want to offer something beyond generic factory designs.

What You Can Customize

You decide the details, and we build around your target anglers and brand style. Options include:

  • Blank material, weight class, and action tuning
  • 4–7 piece configurations for travel or performance
  • Custom reel seats, guides, and grip shapes
  • Branding, thread wraps, coatings, and packaging

Why Work With Us

  • Low and flexible MOQs
  • Engineering and sample support
  • Consistent quality inspections
  • Understanding of North American, European, and Japanese fly fishing preferences

If you’re planning to launch a new fly rod series or update an existing lineup, we can help you move from idea to production efficiently. Reach out through www.bti-sports.com or btisports02@gmail.com to get started.


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