With decades of rod-building experience, we support brands and retailers who want to offer something beyond generic factory designs.

What You Can Customize
You decide the details, and we build around your target anglers and brand style. Options include:
- Blank material, weight class, and action tuning
- 4–7 piece configurations for travel or performance
- Custom reel seats, guides, and grip shapes
- Branding, thread wraps, coatings, and packaging
Why Work With Us
- Low and flexible MOQs
- Engineering and sample support
- Consistent quality inspections
- Understanding of North American, European, and Japanese fly fishing preferences
If you’re planning to launch a new fly rod series or update an existing lineup, we can help you move from idea to production efficiently. Reach out through www.bti-sports.com or btisports02@gmail.com to get started.
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