Brighten Your Ice Fishing With Al’s Glow-In-The-Dark Ice Jigs

ELIOT, Maine – Lure color selection is always a hot topic when it comes to any type of fishing. In ice fishing, one that is different that can be extremely productive when nothing else is firing them up is a selection of glow-in-the-dark jigs. When you add that special glow to the best ice fishing jigs ever made – Al’s lures – it’s a special combination that is sure to rapidly fill your cooler with tasty winter fish filets.

“After listening to what ice anglers will do to draw attention to their lures under the ice, Al’s ice research team developed four glow-in-the-dark colors for our popular Goldfish, Lil’ 49er, and Helgy ice jigs,” said Mandy DeBuigne, who along with husband Jeff own Al’s Goldfish Lure Company. “The results have been phenomenal, and our customers love the product.”

Glowing jigs are used throughout the ice season, but they really shine when fishing gets tough. They can be especially effective when there is heavy snow cover or milky ice, which blocks sunlight penetration. This allows the glowing jig to be detected much easier than a non-glowing lure. They are also super successful in clear water when fish are holding just outside of structure.

The Goldfish, Lil’ 49er, and Helgy Ice Jigs come in four different glow-in-the-dark colors – Chartreuse GLOW, Chartreuse Lime GLOW, Chartreuse Orange GLOW, and White Pink GLOW. Each has a suggested retail price of $4.99. You can also build your own Glow Kit with four of Al’s Goldfish Ice Jigs with glow-in-the-dark paint. Choose four of your favorites from the Goldfish Ice Jigs (3/16 oz.), the Lil’ 49er Ice Jigs (1/4 oz.) and the Helgy Ice Jigs (1/4 oz.) and get a four-square Flambeau box. Suggested retail is $19.36.

The GLOW lures, along with all of Al’s lure products are proudly made in the USA. They are available at select retailers across the country and conveniently online. For more information visit or call 413-543-1524.

Don’t be left in the dark with an empty cooler this ice fishing season, stock up on Al’s Glow Ice Jigs.


Al’s Goldfish Lure Company was launched in 1952 with a single pioneering spoon lure, known as Stuart’s Goldfish, named after founder Al Stuart. The company’s flagship lure was renamed Al’s Goldfish in 1954, and by 1973 the popularity of the Goldfish lure soared to nearly one million lures sold in a year. Along the way, other popular lures, such as the Forty-Niner and Helgy, and hook bonnet lure accessories were added to the company’s list of American-made products. In 2015 the line was expanded to include the Saltwater Goldfish series. In 2022, present owners Jeff and Mandy DeBuigne will celebrate the 70 year anniversary of the Goldfish lure.