FORT SMITH, Ark. – BOOYAH, manufacturer of premium spinnerbaits, jigs, hollow body frogs, castable umbrella rigs and other lures, has launched a national campaign designed to grab the attention and imagination of avid bass anglers everywhere. During 2014 BOOYAH is hitting the road and four-wheeling to major bass tournaments and consumer shows throughout the nation, and ultimately giving away a custom, tricked-out BOOYAH-wrapped Toyota Tundra valued at close to $70,000.
The BOOYAH Custom Truck promotion launches Feb. 21 at the 2014 GEICO Bassmaster Classic in Birmingham, Ala. Anglers visiting the Classic Expo can see the truck and enter the sweepstakes at the BOOYAH booth, and one finalist will be selected at the end of the tournament. Then, one finalist will be selected from those who enter at each of the 2014 B.A.S.S. Elite events. Add one finalist from on-line entries, for a total of 11 finalists.
These 11 finalists immediately win a trip to the 2015 Bassmaster Classic, where each will be given a key. The holder of the key that starts the ignition will become the proud owner of the custom BOOYAH Toyota Tundra (a list of extras is listed below).
The promotion is designed to raise awareness of the new branding of BOOYAH.
“Our market research provided extensive consumer insight about avid anglers,” said John Skrabo, Vice President of Marketing for PRADCO Outdoor Brands, which owns BOOYAH as well as more than 25 other quality fishing and hunting brands. “They’re bold. They’re competitive. They want the best. They like having something that nobody else has. And, they like to win.”
BOOYAH recently announced the signing of 2004 B.A.S.S. Angler of the Year Gerald Swindle to the BOOYAH team. Swindle is one of the favorites to win the 2014 Classic at Lake Guntersville, Ala., a body of water that’s right in his backyard.
“Swindle is a perfect fit for the brand,” Skrabo said. “He has charisma and is fiercely competitive – and he wins bass tournaments.”
In addition to signing Swindle to the BOOYAH pro staff, the brand also announced a major partnership with B.A.S.S., the largest fishing organization in the country.
“There’s no better way to reach these aggressive and passionate anglers than through the Bassmaster’s multi-media platforms,” said Chris Gulstad, Global Brand Manager for fishing. “Their reach goes way beyond its 500,000-plus members.”
The custom BOOYAH Truck Giveaway promotion ends at midnight on Oct. 31, 2014. The custom BOOYAH Truck features a list of extras long enough to make any angler envious, including:
- 6-Inch Lift Kit
- 20-Inch BMF SOTA Wheels
- Nitto Trail Grappler Tires
- Fab Four Pre-Runner Bumper system
- Warn 8000K Winch System
- Rigid Industries Grill with Light Bars
- Rigid Industries Rear Bed Lighting and Flush Mount Rear Bumper Lighting
- Custom Bed Slide System
- Custom Fishing Rod Tubes Mounted in Overhead Surco Roof Rack System
- Security system
- Much, much more