BOOYAH Goes Deeper with Flash Point

BOOYAH Bait Co, which forever changed jerkbait fishing with the Flash Point jerkbait, is taking this innovation deeper with the new Flash Point Deep.

Like the original, the Flash Point Deep features a blade atop its head, which serves two critical functions. First, it creates a dramatically better return on forward facing sonar. In addition, it sends out subtle flash to enhance visibility and create a defined aiming point for fish.

The BOOYAH Flash Point quickly became the go-to jerkbait for countless anglers after last year’s introduction, and it took top new product honors in the Hard Baits category at the Pittman Creek Dealer Show. With success came requests for a deeper-diving version to reach fish that suspend a bit deeper.

The new Flash Point Deep dives to 10 feet, 4 feet deeper than the original, but everything else remains unchanged. Same profile, finish, colors, swimming action, suspending posture, hooks…

The Flash Point and Flash Point Deep feature a narrow profile that facilitates a highly responsive action and suggests an easy target. A broader rounded back and belly accurately mimic shad or herring. Etched scales and fins, along with intricate painting, create an exceptionally lifelike appearance.

The action, triggered by every snap of the rod tip, is quick and highly erratic. The Flash Point Deep is engineered to suspend at a 45-degree nose-down angle when paused to imitate a dying baitfish. A weight-transfer system, which utilizes tungsten beads, allows for long casts, which can be critical for fishing jerkbaits, especially in clear water.

The Flash Point Deep jerkbait is 4.25 inches long and weighs 1/2 ounce. It comes armed with three No 6 ultra-sharp carbon steel SS finish treble hooks. It is available in the 12 colors that were developed for the original Flash Point, which include highly natural baitfish imitations and attractor patterns.

MSRP: $14.99

About Pradco Fishing

PRADCO Fishing is owned by EBSCO Industries of Birmingham, Ala., and is a part of PRADCO Outdoor Brands. Its famous fishing brands include: Arbogast, Bandit, Bobby Garland, Bomber, BOOYAH, Cotton Cordell, Creek Chub, Great Lakes Finesse, Heddon, Lindy, Little Joe, Norman, Rebel, Smithwick, Thill, War Eagle, Whisker Seeker Tackle and YUM. POB’s hunting brands include Ani-Logics Outdoors, Code Blue, MAXXTUFF, Moultrie, Summit, Texas Hunter, Whitetail Institute and Wingscapes.


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