BKK Hooks Announces President of Sales in the Americas

BKK Hooks hires former Vice President of Sales at 13 Fishing

BKK Hooks, an international corporation focused on manufacturing ultra-premium fishing hooks and fishing accessories, announced that Michael “Sully” Sullivan will assume the role of President of Sales and head a team responsible for expanding commercial sales operations in the Americas. He will report to Magnus Gunnarsson, BKK America’s General Manager.

Michael Sullivan formerly served as Vice President of Sales at 13 Fishing (DQC International, Corp). During his 9-year tenure at 13 Fishing, the company increased sales by more than 1,300% in the fishing rods, reels, combos, apparel, and bait business segments and grew revenue faster than the market to achieve solid brand positioning in a highly competitive industry quickly.

Prior to his tenure at 13 Fishing, Sullivan received a BS from the University of Minnesota and held numerous retail purchasing, operational, business development, and marketing roles of increasing responsibility at Target Corp. from 2006 to 2011 and subsequently at Gander Mountain from 2011 to 2014, where he led a team of buyers as the Director of Fishing Division.

“We are pleased to welcome Sully to the BKK team to lead our commercialization efforts in the Americas,” said Magnus Gunnarsson. “Sully has built a distinguished career within the retail and fishing industries, bringing more than 17 years of sales, marketing, and strategy experience that will be instrumental in growing our sales operations. This is critical as we look to continue our rapid brand growth and market penetration. I look forward to Sully’s leadership and advancing our robust commercialization strategy.”

“I am thrilled and honored to join the BKK team,” said Sullivan. “BKK has become an established brand across the globe, known for manufacturing cutting-edge, premium-quality hooks. Leading their already explosive sales expansion efforts in the Americas will be an incredibly exciting journey!”

About BKK Hooks

BKK Hooks was established in 1856. Today, BKK employs over 800 people between our factories and offices in the US, Japan, and Shanghai. Their employees’ passion for fishing drives a global team to research, design, create, and test the best hooks in the world by anglers, for anglers.