Bill Lewis Lures Unveils Precise Walleye Crank

Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new Precise Walleye Crank. The Bill Lewis PWC was designed with precision trolling expert, Mark Romanack, to create a better trolling minnow-crank.

“The Precise Walleye Crank is designed to be tuned and ready to fish right out the package,” explains Romanack. “This deep-diving minnow reaches greater depths on shorter trolling leads than the competitors’ baits. Our tests show that on 10 lb. test line at 100 feet line out, 25 ft depth is achieved, and at 200 feet line out, 33 ft depth is reached.

The Precise Walleye Crank™ is available in 20 fish-catching colors initially, and more will come. “The PWC also features two large Mustad Triple Grip UltraPoint hooks,” says Romanack. “This thing is sure to put fish in the boat.”

The Bill Lewis brand has been built on decades of proven results, and the future looks even brighter. For more information on the Bill Lewis brand of lures, please visit their website HERE, or find them on Facebook and other social media avenues.

For any additional questions or inquiries, please email Or, if you’d like to check out the entire family of GSM brands, please visit

About GSM Outdoors

Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!