Big Rock Sports Teams Up with Westin

GRAHAM, NC—Fishing tackle retailers across the US and Canada will soon be able to stock a line of popular European fishing lures thanks to a new partnership between Big Rock Sports, LLC and Westin, one of Europe’s leading bait manufacturers.

For decades, Westin fishing lures have dominated the European tackle market. Best known for lures that target predatory fish such as Pike and Muskie, as well as an array of inshore and offshore lures, Westin also offers a solid selection of freshwater baits for bass anglers.

“We are very excited to partner with such an innovative brand like Westin and have the opportunity to leverage their intimate knowledge of such an important fishery,” said Bob Hunter, VP of Merchandising at Big Rock Sports. “It’s clear that Westin will continue to bring cutting-edge fishing tackle products to market and we will now be able to offer those products to Big Rock Sports customers in the US and Canada.”

The partnership grants Big Rock Sports the exclusive North American distribution rights for Westin lures. Big Rock Sports customers in the US can already find a growing selection of in-stock Westin products in Big Rock’s online catalog at BigRockSports.com. Big Rock’s Canadian customers will be able to order Westin products in the near future.

“Entering the US market has been a goal for Westin for a number of years. The United States is home to the biggest sportfishing market in the world and the level of competition is extremely high,” said Jens Buhl Jørgensen, CEO of Westin’s parent company Fairpoint Outdoors. “Partnering with Big Rock Sports is a unique opportunity for our brand in the US market. Likewise, it is a credit to all the hard work we’ve put into our research and development. We look forward to working closely with the Big Rock team in years to come and will be leveraging this exclusive partnership to develop even more customized Westin products for the US market.”