Big Rock Sports® Acquires Sea Striker International® and Star Rods®

Burlington, N.C. — Big Rock Sports, LLC and Sea Striker International, LLC, based in Morehead City, N.C., announced the completion of Big Rock Sports’ acquisition of Sea Striker® and Star Rods® on October 12, 2012.

“We are grateful for the opportunity to welcome Sea Striker and Star Rods back to the Big Rock Sports family,” stated Ed Small, Big Rock’s CEO. “Continuing the legacy of quality products that Dick Henry started 42 years ago is an honor that we embrace.”

Dick Henry founded Sea Striker International in 1969 and later launched Henry’s Tackle in Morehead City. Henry’s quickly gained the reputation as the go-to distributor for fresh- and saltwater tackle across the United States and eventually became an important part of Big Rock Sports in 1996.

“After many years of providing anglers around the world with quality products, I’m happy to bring Sea Striker and Star Rods back home to Big Rock Sports,” said Dick Henry, President and Founder of Sea Striker.

The acquisition includes products that have been the gold standard for offshore, inshore and surf fishing under the Sea Striker, Star Rods, Got-cha®, Krok®, Nungesser® and Billfisher® brands.

The team at Sea Striker and Star Rods will be led by Dave Martin, Vice President at Big Rock Sports. Dave is a long-term veteran of the fishing industry and most recently was the Vice President of Product Development and Manufacturing with Zebco Brands. Prior to Zebco, Martin spent many years with Penn Fishing Tackle Mfg. Co., including time as CEO and CFO, prior to Penn being sold to K2. Dick Henry will serve as a consultant to the team.

Big Rock Sports, LLC., is an outdoor sports wholesaler, service provider and business partner to the retail market. Big Rock Sports is international in scope, regional in focus and local in relationships. Big Rock services over 15,000 retailers internationally with a direct sales force who represent over 1,200 manufacturers.