COLUMBIA, S.C. — Originally designed for the bass angler in conjunction with back-to-back Bassmaster Classic champion Jordan Lee, the Berkley bait scientists are bringing expanded size and color options to the The Champ Swimmer and The Champ Minnow, both of which are infused with PowerBait flavor technology that fish bite and hold onto longer. Both baits have exploded in popularity among walleye anglers. The new sizes and color additions have been hand-picked and fine-tuned for the walleye angler by Berkley scientists and top Berkley Walleye pro anglers.

Berkley PowerBait The Champ Swimmer

New Size: 3 inches • 3.8 inches

New Colors: HD Fire Perch • HD Stealth Minnow • HD Purple Smelt • HD Red Belly Goby • Cloud • Fool’s Gold

MSRP: $7.49

Available: September 2021

Berkley PowerBait The Champ Minnow

New Colors: HD Fire Perch • HD Stealth Minnow • HD Purple Smelt • Daniel’s Pick

MSRP: $6.49

Available: September 2021

To learn more about the new products from Berkley, visit berkley-fishing.com.

About Pure Fishing

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.