COLUMBIA, S.C. – Berkley is pushing the boundaries in finesse performance with the new Power Vibe, a soft, silent, lipless bait designed to excel where traditional hard baits fall short. Built for year-round use, the Power Vibe combines a fast sink rate, crisp vibration, and high flash with a soft-bodied design that makes it perfectly suited for a variety of situations and fish species.
On the fall, the Power Vibe hunts laterally with an aggressive wandering action, gliding back to center when fished vertically or sitting perfectly horizontal in the water. When cast and ripped off the bottom, anglers can either guard the bait on the fall for control or allow it to drop freely on slack line – both triggering strikes with its erratic glide. Long-casting and responsive, its strong, crispy vibration with minimal effort keeps anglers connected to the bait’s action at all times, delivering instant feedback through the rod.
Finished with HD Tru Color patterns ranging from natural to bold, each Power Vibe comes pre-rigged with a 3D eye and a single Fusion19 hook for superior hookup percentage and clean fishing around cover. Silent, versatile, and forward-facing sonar ready, this bait thrives in depths from 2 to 40 feet, making it a go-to for anglers chasing walleye or bass in pressured waters.
“The Power Vibe brings together the subtlety of soft plastics and the vibration of a lipless bait in one package,” said Chris Seylar, Assistant Product Manager – Core Bait. “It’s built for today’s finesse anglers who need to cover water quickly but still fish with precision. Nothing else delivers that same silent flash-and-vibration combo with this level of control.”
KEY FEATURES:
- Long casting & fast sink rate
- Strong crispy vibration
- Unique lateral hunting action on the fall
- Pre-rigged with 3D eye
- Silent soft design for a more finesse approach
- HD Tru Color finishes
- Action/technique well suited for FFS
- Fusion19 hooks
Size: 1.5in • 2.25in • 3in • 3.75in
Colors: Chrome Perch • Firetiger • Gold Chrome • Yellow Belly • HD Blacknose Shiner • HD Blue Wizard • HD Bluegill • Dirty Dime • HD Emerald Shiner • HD Yellow Perch • HD Purple Wizard • Lemon Head Glow • Silver Bullet • Knock Out
MSRP: 1.5in – $7.99 • 2.25in – $8.99 • 3in – $9.99 • 3.75in – $9.99
Available: September 2025
For more information on the Berkley PowerBait Power Vibe, visit berkleyfishing.com.
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.
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