COLUMBIA, S.C. — New sizes and colors are coming to Berkley’s lineup of revolutionary saltwater soft baits. Backed by science and proven to create 400 times more scent dispersion than the competition to expand strike zone, Berkley’s proprietary Gulp! scent technology is infused into the core of each bait. With even more size and color options, saltwater anglers can find the perfect fit for any inshore species.

The Gulp! Saltwater Grub upgrades to four size options for targeting the toughest fish with the addition of the 8-inch configuration in 2021. The Grub’s proven tail action design can swim under any conditions and easily rigs on a jig head or bucktail. The 6-inch Gulp! Saltwater Grub, with the same versatility and realism, adds four new color options to trigger even more big-fish bites.

Tarpon, flounder, or any finicky fish will fall for the Swimming Mullet, now available in three new colors in the 4-inch model. The high-action swimming tail is sure to catch attention with the vibrant and new America, Black Bling, Black Chartreuse Fuze and Motor Oil Red color options.

With a lifelike baitfish profile and optimized nose for rigging jig heads, the Gulp! Saltwater Paddleshad is irresistible to a wide range of species, both in fresh and saltwater settings. Straight from Australia, the new Pink Belly Shrimp color adds even more versatility to the bait, allowing anglers to better match the hatch in difficult fishing environments.

Gulp! Saltwater 8-inch Grub

  • Package Count: 3
  • Colors: Black Bling • Blue Fuze​ • Cajun Chicken • Camo • Chartreuse • Firetiger • Motor Oil Red • New Penny • Nuclear Chicken • Pink Shine • Salmon Red • White Glow • White
  • MSRP: $8.99

AVAILABLE: September 2021

Gulp! Saltwater 6-inch Grub

  • Package Count: 4
  • New Colors: America • Black Bling • Black Chartreuse Fuze • Motor Oil Red
  • MSRP: $6.99

AVAILABLE: September 2021

Gulp! Paddleshad

  • Sizes: 3, 4, 5, and 6 inches
  • Package Count: 5 (3-inch), 4 (4-inch), 3 (5- and 6-inch)
  • New Color: Pink Belly Shrimp
  • MSRP: $6.99

AVAILABLE: March 2021

Gulp 4-inch Swimming Mullet

  • Package Count: 10
  • New Colors: America • Black Bling • Black Chartreuse Fuze
  • MSRP: $6.99

AVAILABLE: November 2021

About Pure Fishing

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.