Berkley Expands Gulp! and Gulp! Alive! Freshwater Baits

COLUMBIA, S.C. –– The Berkley Gulp! and Gulp! Alive! Freshwater lineup continues to be effective at putting fish in the boat. The addition of new shapes, sizes and handpicked colors from top Berkley walleye pro anglers to the bait lineup will allow anglers to continue to put the scent-dispersing technology of Gulp! and Gulp! Alive! to their advantage while also increasing their ability to match the hatch on their favorite fisheries.

Made with a proprietary Gulp! material to ensure extreme scent dispersion, the Berkley Gulp! Freshwater Paddleshad features a lifelike baitfish profile with an optimized nose for rigging jig heads. Its body and tail design work together to provide fast action and slow speed movement. This bait can be rigged on a weighted EWG swimbait hook or a jig head.

The Gulp! Freshwater Grub, Minnow Grub and Crawler all bring iconic soft bait shapes to the Gulp! lineup. The Grub boasts a proven tail action design that swims under all conditions, while the Minnow Grub has a realistic head and body design with a high action swimming tail. Both baits can be rigged on a jig head or bucktail jig. Rounding out the bunch is the Freshwater Crawler which is perfect for a jig or dropshot and can also be rigged to fish just like a live nightcrawler.

BERKLEY GULP! AND GULP! ALIVE! FRESHWATER PADDLESHAD – New Gulp! Shape

Sizes: 3 inches • 4 inches • 5 inches

Package Count: Bag 3 inch – 5 • 4 inch – 4 • 5 inch – 3 / Half Pint: 3 inch – 8.1 ounces • 4 inch – 10.1 ounces / Pint: 3 inch – 18 ounces • 4 inch – 18.9 ounces • 5 inch 19.4 ounces

Colors

Berkley Gulp! – Arkansas Glow • Black/Gold Fleck • Black/Silver Fleck • Chartreuse • Chartreuse Pepper Neon • Opening Night • Disco Minnow • Firetiger • Pearl White • Purple Tiger • Cajun Chicken • Pearl White/Chartreuse • Pearl White/Pink • Purple Penny

Berkley Gulp! Alive! – Arkansas Glow • Black/Gold Fleck • Black/Silver Fleck • Opening Night • Pearl White/Chartreuse • Firetiger
MSRP: Bag – $6.99 • Half Pint – $9.99 • Pint – $19.99

Available: July 2021

BERKLEY GULP! AND GULP! ALIVE! FRESHWATER GRUB – New Shape

Sizes: 4 inches

Package Count: Bag – 8 • Half Pint – 10.3 ounces • Pint – 15 ounces

Colors

Berkley Gulp! – White Bling • Pearl White • Disco Minnow • Chartreuse Pepper Neon • Nuclear Chicken • Pink Shine • Salmon Red • Firetiger

Berkley Gulp! Alive! – Pearl White • Chartreuse Pepper Neon • Pink Shine • Firetiger

MSRP: Bag – 8 $6.99 • Half Pint – 10.3oz $9.99 • Pint – 15oz $19.99

Available: July 2021

BERKLEY GULP! FRESHWATER MINNOW GRUB – New Colors

Sizes: 2 inches • 3 inches • 4 inches

Package Count: 2 inch – 20 • 3 inch – 11 • 4 inch ­– 10

Colors

Firetiger • Chartreuse Pepper Neon • Disco Minnow • White Bling • Purple Tiger • Pearl White/Pink (3- and 4-inch only) • Pearl White/Chartreuse (3- and 4-inch only) • Pearl White/Orange (3- and 4-inch only)

MSRP: $6.99

Available: July 2021

GULP! AND GULP! ALIVE! FRESHWATER CRAWLER – New Colors

Size: 4 inches

Package Count: Bag – 12 • Half Pint – 12.5oz • Pint – 19.2oz

Colors

Berkley Gulp! – Nightcrawler • Disco Minnow • Opening Night

Berkley Gulp! Alive! – Nightcrawler • Disco Minnow • Natural

MSRP: Bag – $6.99 • Half Pint – $9.99 • Pint – $19.99

Available: July 2021

ABOUT

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, Berkley®, Fenwick®, Gulp!®, Hardy®, PENN®, Pflueger®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik® and more. Additional information can be found at purefishing.com.