The BASS X Cometh

It started as an echo, deep in the heart of Wisconsin. The sound bounced west off the Rockies and south to the pads of Okeechobee, roamed through the deep woods and rose up the Flambeau River to the nearby St. Croix Rod offices. “We want to fish a Croix!” it said.

The echo came from the thousands of anglers who take up arms on the water with a $100 fishing rod. And until now, “The Best Rods on Earth” have been out of that price range. But the times, they are a-changin’…

In 2009 St. Croix’s introduced their ultra-popular Mojo Bass series—the company’s award-winning bass rods that, in seven years, have become a beloved best seller for bass heads. Weekend warriors and tournament anglers alike have come to adore the Mojo Bass for its stellar performance and affordable $130 price point. But while St. Croix’s Mojo has been going strong, a movement has been building among younger anglers for a St. Croix rod they can call their own, for a rod whose price point and superior performance fit the passionate angler who’s searching for a rod with the power to pluck bass and protect their pocket book.

Enter BASS X, the American-designed fishing rod with Ferrari performance and a Fiat price.

Now, whether anglers are dropping precious cash on kids, clothes or college textbooks, there’s a St. Croix rod for them. Now, anyone with a crisp Benjamin can fish with one of the Best Rods on Earth.

BASS X combines Croix’s legendary, handcrafted quality with a premium, SCII graphite rod that’s doused in two baths of Flex Coat and armed with split-grips, hard aluminum-oxide guides and Fuji ECS® reel seats. And it clocks in with an MSRP of just $100.00.

“Our goal was to raise the performance bar with $100 bass rods and make it look as good as it fishes,” says St. Croix Vice President of Sales & Marketing Jeff Schluter. “The BASS X series combines superior performance and stunning graphics at that $100 price point.”

St. Croix says it’s the highest performing $100 fishing rod ever made, and its sticker price is targeted squarely at millennials and Gen Z, who can now spend a little less cash on a set of rods and a little more on their weekend angling experience.

This is a rod for the guy and gal who want to see what wielding a lethal bass rod is all about, for anglers who’ve been itching to equip themselves with a handmade, American-designed fishing rod with performance, durability and a cool look. BASS X is for the anglers working their way up the ranks, for the bass warriors without the boat-wraps, the ones looking to load an aluminum boat with enough firepower to fight the fiberglass navy.


Croix says it’s what the market demanded, and they’re bullish on the new rod’s prospects, with some company officials saying it has the potential to overtake Mojo Bass as their number one seller. Time will tell. But with one screaming success of a bass rod in their rearview, BASS X has St. Croix’s sights set on the next generation of serious bass anglers.

Available for order now and shipping in November, the BASS X line features 14 models covering the major bass fishing techniques and methods. Retail prices: $100-$110.

FTR key selling points, St. Croix BASS X:

  • Premium-quality SCII
  • Designed and built for bass anglers.
  • Hard aluminum-oxide guides with black frames.
  • Fuji® ECS reel seat with black hood on casting models.
  • Fuji® DPS reel seat with black hoods on spinning models.
  • Split-grip / premium-grade cork handle with EVA trim.
  • Two coats of Flex Coat slow-cure finish.
  • 5-year warranty backed by St. Croix Superstar Service.
  • Designed in Park Falls and handcrafted in Fresnillo, Mexico.