Four years after Bass Pro Shops announced plans to acquire it’s top rival, Cabela’s, the Springfield, Missouri-based company has reached an agreement in principal to purchase another competitor. This time, Sportsman’s Warehouse will fall under the banner of Johnny Morris and company.
According to a join press release issued by Sportsman’s Warehouse and Great American Outdoors Group—the parent company of Bass Pro Shops. Great American Outdoors Group will acquire the Utah-based big box retailer for $18.00 per share in a deal valued at around $800 million. The merger has already been unanimously approved by the Sportsman’s Warehouse Board of Directors.
Sportsman’s Warehouse operates 112 stores nationwide. Bass Pro Shops and Cabela’s operate 169 stores.
“We are excited to be joining the Great American Outdoors Group. This merger brings together the greatest brands in the outdoor industry. As we look to the future, the combined entities provide our passionate associates with greater opportunities to serve the outdoor enthusiast. I couldn’t be more proud of the nearly 8,000 Sportsman’s Warehouse associates and their success in building our brand over the last 33 years. We look forward to a smooth transition and building our partnership,” said Sportsman’s Warehouse CEO Jon Barker.
“Today is a happy day for our companies, outdoor enthusiasts and for the cause of conservation,” said Bass Pro Shops Founder and Great American Outdoors Group Leader, Johnny Morris. “As outdoor sports specialists with unwavering dedication to people who fish, hunt and enjoy the outdoors, we greatly admire the passionate team at Sportsman’s Warehouse for their commitment to their customers and the sports we all love. By combining our best practices, our aim is to give our customers a best-of-the-best experience while further uniting them to support conservation,” added Morris.
Brands in the Bass Pro Shops Portfolio
The Bass Pro Shops portfolio has swelled to unprecedented levels in recent years. In addition to Cabela’s, the newly-minted Great American Outdoors Group also owns iconic marine companies Tracker Boats, Ranger Boats, Nitro Performance Fishing Boats, Triton Boats, Mako, Tahoe, and Sun Tracker. Its ATV brand, Tracker Off Road, is also a key market player that lives under the Bass Pro-owned White River Marine Group monicker along with its water bound brethren.