Built on Bass Assassin’s reputation for fish-catching performance, the 6″ AI Shad delivers a realistic profile, natural swimming action, and the versatility anglers expect from one of the most recognized brands in the category. Further, the bait’s unrivaled softness gives it more action than anything else on the market delivering the fish something that they’ve never seen before.
For retailers, the 6″ AI Shad represents an opportunity to offer customers a fresh addition from a proven manufacturer with strong brand recognition and a loyal following among inshore anglers.
Why Dealers Should Take Notice
- New product from a trusted, legacy brand.
- Larger-profile offering in a high-demand bait category.
- Appeals to anglers targeting trophy-class gamefish.
- Multiple color options, including the new Champagne Pepper pattern.
- Strong merchandising potential alongside existing Bass Assassin products.
As anglers continue seeking realistic baitfish presentations and larger forage profiles, the 6″ AI Shad gives dealers another proven option to drive sales in the soft-plastics category.
Featured in the ICAST 2026 New Product Showcase
See the new 6″ AI Shad at ICAST 2026 and learn how Bass Assassin continues to evolve into one of the most respected soft-plastic brands in fishing.
A Trusted Name. A New Opportunity.
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