BaitBall Series Retail Merchandising Displays Released

Koppers Fishing and Tackle Corp. designers of the BaitBall Series of fishing lures has developed an assortment of retail point-of-purchase merchandising display offerings to provide an outstanding way for retail dealers to showcase the impressive array of the BaitBall lures which includes crankbait, topwater, and jerkbait models for both fresh and saltwater applications. A BaitBall lure was selected as “Best of Show” in the hard-lure category at the 2013 ICAST show.

The POP merchandising displays will be offered in several sizes matched to the opening orders placed by retailers, and will feature creative graphics that complement the BaitBall branding and advertising programs. The displays have been sized and organized to allow retailers to selectively organize an end-cap display or integrate the BaitBall merchandising into their display of the full line-up of LIVETARGET lures in their store.

Featured into the POP displays will be the creative and original packaging that has been custom designed for the complete BaitBall series. This packaging allows the consumer to view the lures from three sides to allow for complete understanding of the extreme detail and color schemes going into each lure. The combination of the POP display graphics and the handsome retail packaging will make for a retail presentation sure to impress the consumer and make for a marquee presentation in any store. Displays will be shipped with qualifying orders and will include other retail merchandising options including window decals, catalogs, and listing onto the LIVETARGET dealer locator webpage.