B.A.S.S. Hooks VMC As New Tournament Trail Supporting Sponsor

BIRMINGHAM, Ala. — VMC, a Rapala Respected Brand known for their award-winning hooks for every style of fishing, rigs, jigs and terminal tackle, has signed a multiyear agreement to serve as a supporting sponsor for the Bassmaster Tournament Trail. Additionally, the new VMC Monster Bag prize will award an additional $2,000 to the angler who weighs in the heaviest single-day catch of the event at every Elite Series tournament.

The addition of the VMC Monster Bag prize is capturing the attention of fans and Elite Series pros alike.

“Take it from me, VMC is the sharpest, baddest hook in tournament fishing,” said two-time Bassmaster Angler of the Year Gerald Swindle. “I can’t wait to get paid to carry the VMC Monster Bag to the scales.”

As a tournament sponsor, VMC will not only be featured during Bassmaster LIVE broadcasts on the FOX Sports platforms, but will also enjoy exposure to enthusiastic fans of sportfishing and B.A.S.S. members during tournament weigh-ins as well as across Bassmaster.com, Bassmaster and B.A.S.S. Times magazines and various social media platforms.

“Our fans tune in to Bassmaster LIVE for incredible coverage of every catch, learning from the pros about techniques that will help them become a better angler, and then eagerly cheer on their favorite pros during weigh-ins,” said B.A.S.S. chairman and CEO Chase Anderson. “We’re excited to welcome VMC as a new partner and showcase the hooks some of the sport’s most successful pros — like Seth Feider, Brandon Palaniuk and Mike Iaconelli — use when landing every fish matters. The last few years, B.A.S.S. fans have been treated to record-breaking limits, and we can’t wait to see who will take home the new VMC Monster Bag prize when the Elite Series heads to some of the country’s best big bass factories during the 2022 season.”

In addition to sponsoring the Elite Series VMC Monster Bag prize, VMC will be a supporting sponsor for the Bassmaster Elite Series, Bassmaster Opens Series, Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments.

“VMC is one of our most historic brands under the portfolio of brands at Rapala VMC,” said Matt Jensen, Rapala USA director of marketing. “Here in the U.S., it has been our fastest-growing brand year after year for the past eight years. With the innovation VMC has brought to market it has proven itself to be a top hook brand in tournament fishing today, and we are excited to partner with Bassmaster and grow VMC into a supporting sponsor.

“The VMC Monster Bag at Elite events is going to be the talk of the town. Bassmaster is all about ‘Big Bass. Big Stage. Big Dreams.’ Well now, VMC will add ‘Big Bags’ to the mix, and excite pros and fans with the new VMC Monster Bag prize!”

About VMC

With more than two centuries of experience, the innovative craftsmanship of VMC® design shows in every product. Award-winning hooks for every style of fishing, many with first-to-market features, plus rigs, jigs and terminal tackle second to none. VMC is one of several legendary fishing lure brands that belong to the Rapala family. Learn more, visit Rapala.com.

About B.A.S.S.

B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, Bassmaster Kayak Series powered by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.