Award-Winning Frogs Drive Angler Success

Niagara-on-the-Lake, Ontario – Hollow body topwaters are some of the most exciting and effective lures available for catching summertime bass. While profiles and designs have evolved dramatically in recent years – giving anglers baits to target a broad spectrum of fresh- and saltwater predator species – all hollow body lures trace their origin back to an unassuming amphibian: the frog.

LIVETARGET exploded into anglers’ collective consciousness in 2010 when their trendsetting Hollow Body Frog was revealed at ICAST, hopping away with the New Product Showcase award for Best Soft Lure.

Beyond its award-winning good looks, the LIVETARGET Hollow Body Frog possesses all of the attributes needed to catch big fish: biomimetic, three dimensional anatomical features, ultra-realistic color patterns and effortless action, both in cover and in open water. On the strike, its soft body collapses easily, exposing its custom double hooks, translating into higher hook-up ratios. Ideally used around vegetation, the Hollow Body Frog’s weedless design also enables anglers to cast into thick brush or super heavy cover.

LIVETARGET Hollow Body Frog (503 Brown/Black)

Indeed, with the LIVETARGET Hollow Body Frog, you can fish in places that other, garden-variety topwaters cannot.

Why is an ultra-realistic topwater frog such a difference maker? LIVETARGET pro angler Dave Mercer, host of “Dave Mercer’s Facts of Fishing” on the Outdoor Channel and WFN, thinks it’s because bass see far more of the body of the bait – beyond the belly – than anglers realize.

“If you pay attention to how the LIVETARGET Hollow Body Frog swims through the water, fish actually see a lot of it – way more than just its belly. The LIVETARGET Frog rolls at it moves through the water, and its head pops down below the surface on a walk-the-dog retrieve. When bass approach it, they don’t just come from below – they attack from the side, giving them a chance to see all of that realistic shape and style as the light hits the lure.”

“The LIVETARGET Hollow Body Frog is so realistic – fish can’t say no!”

From the BASSMASTER Elite series to local and regional tournaments, competitive anglers rely on innovative LIVETARGET hollow body lures to dominate summer bass. For example, Florida angler Scott Bullard is a big believer in the power of LIVETARGET lures. This five-time points champion in Florida’s Xtreme Bass Series has leapt his way to multiple 20-pound tournament bags, and even back-to-back 25-pound days, using the Hollow Body Frog.

“I fish the LIVETARGET Hollow Body Frog all year, but it is absolutely dominant when the hydrilla gets thick and matted out. Then, I throw it at anything and everything that is even slightly different on a big hydrilla bed – every stick, every log, every pad, even pockets of slime. If the fish are there, and you work the Frog right…they’ll eat it.”

Like most topwater specialists, Bullard rigs with stout tackle when venturing into the salad bar in pursuit of lunker Florida largemouth. “My favorite froggin’ stick is a 7’11”St. Croix Legend Xtreme, a heavy-power, moderate fast action casting rod. I couple that with a Curado XG baitcaster spooled with 65 lb test braided line. With this combo, I can throw the LIVETARGET Hollow Body Frog all day.”

Bullard expands on the virtues of the LIVETARGET Hollow Body Frog by adding that, “there are three difference-makers in the LIVETARGET Hollow Body Frog’s unique design. First, there is absolutely no other frog-inspired topwater that so perfectly mimics the appearance and action of a living frog. Second, I can walk-the-dog with this Frog like a dream, triggering bites even when I’m not right in the middle of the thick stuff. And finally, the twin custom hooks really increase my tournament hook-up ratio. I have total confidence that the LIVETARGET Hollow Body Frog will not only get me the bites I need to cash a check, but also keep those fish buttoned tight all the way to the boat.”

The LIVETARGET Hollow Body Frog is available in three lengths and weights (1 3/4” and ¼ oz; 2 ¼” and 5/8 oz; 2 5/8” and 3/4 oz) and a full spectrum of fourteen strike-provoking color patterns (MSRP $13.49). No matter which size, color or species of living frogs inhabit the shorelines and emergent vegetation on your favorite lake, you’ll find a LIVETARGET Hollow Body Frog to mimic them perfectly.