Joe Author

Joe Sills is the Digital Editor of Fishing Tackle Retailer. He is a regular contributor to both BASS and FLW publications. Elsewhere, his work has been featured by National Geographic, Travel Channel,, and You can read his work right here every week at FTR. Follow him on Instagram for live updates from the field: @joesills.

Industry News

Fishing Industry Legend Forrest Wood Passes Away at 87

MOUNTAIN HOME, Ark. — Forrest L. Wood, the founder of Ranger Boats and former namesake of FLW,...

Business Trends

Views From the Ground Floor on Black Friday

Ten years. It’s been 10 years since a younger, lighter version of myself cranked the ignition...

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These 7 New Lines Are Taking the Market One Cast At A Time

If you took a stroll to the Okuma booth at this year’s ICAST show, you felt the electric buzz...

The Lady of Lake Lanier

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How Grundéns and Gore-Tex Are Gearing Anglers Up for Foul Weather

POULSBO, Wash. — In the days leading up to ICAST 2019, news started to emanate from this town of...

Business Trends

Survey: Anglers Would Pay More to Eliminate Single-Use Plastics

FERNANDINA BEACH, Fla. — A recent survey by Southwick Associates suggests that more than 30% of...


This Simple Packaging Trick Can Save Money and the Environment

You’d be forgiven for overlooking one of the most significant changes at ICAST this year. It...

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This New Tackle Brand Could be Your Next Top Seller

Mike Bennett remembers Southern California’s early swimbait scene. Two decades ago, he began...