Joe Author

Joe Sills is the Digital Editor of Fishing Tackle Retailer. He is a regular contributor to both BASS and FLW publications. Elsewhere, his work has been featured by National Geographic, Travel Channel,, and You can read his work right here every week at FTR. Follow him on Instagram for live updates from the field: @joesills.

Business Trends

Digital Decode: Why Facebook’s Boost Button is a Trash Can for Money

In October of 2018, the digital marketing industry was rocked by a lawsuit which undermined an...

Product News

Pros From Three Tours Go On the Water With Thunder Cricket

Mark Menendez has seen these waters before. Over two decades ago, he qualified for his first ever...

Featured Partners

Okuma’s New Makaira 15T Packs a Battle Tested, Compact Punch

The Makaira family of lever drag reels have been a staple on long range boats up and down the coast...

Business Trends

Product Launches Intensify at the Bassmaster Classic Expo

KNOXVILLE, Tenn. — 5,500 fishing fans packed the launch ramp on Day One of the GEICO Bassmaster...

Featured Partners

This New Fishing Accessory Sold Out in 8 Days

When Wally Marshall peered into the old man’s tackle box, his eyes grew as big as saucers. Within...