Joe Author

Joe Sills is the Digital Editor of Fishing Tackle Retailer. He is a regular contributor to both BASS and FLW publications. Elsewhere, his work has been featured by National Geographic, Travel Channel,, and You can read his work right here every week at FTR. Follow him on Instagram for live updates from the field: @joesills.

Industry News

The Retailer’s COVID-19 Handbook: Part 1

MEMPHIS, Tenn. — “Are you afraid?” That’s what the reporter asked me. That’s what...

A Tale of Two Grains

Industry News

How the $2 Trillion Coronavirus Relief Bill Could Help Small Businesses

WASHINGTON, D.C.— At 11:50 p.m. on Wednesday, March 26, the Senate unanimously passed the...

Industry News

How COVID-19 Is Impacting the Retail Fishing Industry

Eight weeks. That’s how long the Center for Disease Control (CDC) is currently recommending...

Industry News

A Walk Through the Bassmaster Classic Museum

BIRMINGHAM, Ala. — An old lady stands sentinel over the 50th Bassmaster Classic. You’ll find...

Industry News

Shimano to Skip Bassmaster Classic Expo, Fred Hall and Houston Fishing Show Due to Coronavirus Fears

LADSEN, S.C. — Shimano today issued notice that the company will not be attending the 2020...

Business Trends

Will Hiring Content Creators Help or Hurt Your Business?

You’ve heard of ad blockers, right? They’re the little snippets of software that...

Industry News

Fishing Industry Legend Forrest Wood Passes Away at 87

MOUNTAIN HOME, Ark. — Forrest L. Wood, the founder of Ranger Boats and former namesake of FLW,...

Business Trends

Views From the Ground Floor on Black Friday

Ten years. It’s been 10 years since a younger, lighter version of myself cranked the ignition...

Featured Partners

These 7 New Lines Are Taking the Market One Cast At A Time

If you took a stroll to the Okuma booth at this year’s ICAST show, you felt the electric buzz...