Joe Author

Joe Sills is the Digital Editor of Fishing Tackle Retailer. He is a regular contributor to both BASS and FLW publications. Elsewhere, his work has been featured by National Geographic, Travel Channel,, and You can read his work right here every week at FTR. Follow him on Instagram for live updates from the field: @joesills.


This Simple Packaging Trick Can Save Money and the Environment

You’d be forgiven for overlooking one of the most significant changes at ICAST this year. It...

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This New Tackle Brand Could be Your Next Top Seller

Mike Bennett remembers Southern California’s early swimbait scene. Two decades ago, he began...

Industry News

ICAST 2019 Best of Show Category Winners Announced

ORLANDO — The votes are in, and the 2019 ICAST Best of Show category award winners have been...

Industry News

Rapala Buys 49% Stake in 13 Fishing

ORLANDO — Rapala has purchased a 49% stake in meteoric tackle company 13 Fishing, FTR has...

Industry News

Getting to Know Ghost: First Impressions of the New Lowrance Trolling Motor

ORLANDO — The star of ICAST On the Water sped away from the Orange County Convention Center....

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Westin’s New Shrimp Bucks the Status Quo

PORT CHARLOTTE, FL— Walk into a tackle store on any corner of the planet and you’re guaranteed...

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This Smart Rod Sensor Can Help Your Customers Catch More Fish

Have your customers started using electronics to record their fishing trips yet? If not, they may...