Joe Author

Joe Sills is the Digital Editor of Fishing Tackle Retailer. He is a regular contributor to both BASS and FLW publications. Elsewhere, his work has been featured by National Geographic, Travel Channel,, and You can read his work right here every week at FTR. Follow him on Instagram for live updates from the field: @joesills.

Business Trends

Product Launches Intensify at the Bassmaster Classic Expo

KNOXVILLE, Tenn. — 5,500 fishing fans packed the launch ramp on Day One of the GEICO Bassmaster...

Featured Partners

This New Fishing Accessory Sold Out in 8 Days

When Wally Marshall peered into the old man’s tackle box, his eyes grew as big as saucers. Within...

Business Trends

Decoding Digital Ads: IP Targeting

For more than a century, advertisers sold to customers based on one overarching promise, reach....

Industry News

Women are the Future of Fishing But Retailers Are Missing Out

The fishermen came from all over the continent this week, over 100 in all. They came from Texas and...

Business Trends

Decoding Digital Ads: The Mobile Conquest

From now until ICAST, FTR is delving into the inner workings of digital advertising to help you...


EPA Proposes Removing Protections for Over Half of Streams in Lower 48

WASHINGTON, D.C.— The U.S. Environmental Protection Agency (EPA) and U.S. Army Corps of Engineers...

Industry News

George H.W. Bush Was An Ally of Fishing

This week, President George H.W. Bush passed away at age 94. In almost a century on this planet,...