Ardent Tackle and D-Funk Sign Exclusive Agreement

Macon, MO— Contec, Inc. of Spartanburg, S.C. is pleased to announce the execution of an exclusive multi year sales and marketing agreement with Ardent Tackle, LLC of Macon, Mo.  The multi year agreement is for all D-Funk brand products including Fish-D Funk, Cooler-D Funk, Shoe and Gear-D Funk, Dog-D Funk, Boat-D Funk, Gun-D Funk, and D Funk Reel Performance.  All products utilize the Contec patented “Double Down” ( TM) Technology that eliminates odors at the molecular level.  All products are and will continue to be produced in Spartanburg, S.C.

“Five years ago, Contec introduced the Fish-D Funk brand utilizing our patented ‘Double Down’ technology with our very successful Fish-D Funk wipes that eliminate fish odor from skin and other surfaces after handling fish,” said Avi Lawrence President and CEO of Contec. “This success led to the development of the other D-Funk brands and over 20 products eliminating odor for consumers. We are pleased to move forward with Ardent to grow the sales of the Fish D-Funk and the other D-Funk brands in the fishing and other recreational markets. Ardent Tackle has successfully grown their own brands and product lines with the largest retailers of sporting goods in North America in addition to sales in Europe and Asia and understand the tremendous growth potential of the D Funk product line.”

“The addition of the Fish D Funk products to Ardent’s portfolio benefits retail customers by providing  the sales and marketing responsibility to Ardent who is focused on growing the tackle industry segment” said Michael J. Brooks President and CEO of Ardent.  “We will be working with existing customers to transition sourcing to Ardent and listening to  both existing and new customer input on how the Fish D-Funk and other D-Funk brands  can help grow their business” said Brooks.

Contec, Inc. is headquartered in Spartanburg, S.C. and is a leading manufacturer of wipes and disinfectants for critical markets such as aerospace, automotive, healthcare, pharmaceutical, medical device, OEM, and the recreation / outdoor markets. Ardent Tackle, LLC. is headquartered in Macon, Mo and is a manufacturer and marketer of high performance fishing reels, rods, line, tools, maintenance products .