America’s #2 Hobby Is a #1 Opportunity – Here’s How to Stock It

Fishing isn’t just a hobby. It’s the #2 hobby in the United States. With 54.2 million anglers nationwide contributing more than $51 billion in retail sales for fishing-related products, the opportunity in front of retailers is hard to ignore. The question isn’t whether fishing is big business. It’s whether you’re positioned to benefit from it.

Live bait is where that conversation starts.

Surveys show that retailers of all sizes who carry live bait see a measurable lift in sales across other fishing-related and non-fishing products alike. Anglers are out for hours at a time, and they rarely show up to the water unprepared. Snacks, drinks, gear; if you’ve got it, they’ll buy it. And here’s something that surprises a lot of retailers: you don’t have to be near a lake to move product. Data shows that anglers tend to purchase live bait close to home, which means your store is already in the right place.

And when it comes to what they’re buying, Nightcrawlers lead the pack as the number one live bait sold in most sporting stores. It’s the one every angler knows, and it’s the one they’ll come in looking for.

So, the opportunity is real. Now, who do you trust to supply it?

DMF Bait has been the answer to that question since 1977. As the largest live bait distributor in the United States, DMF is a family-owned and operated company that distributes over 300 million worms a year. That scale comes with reliability you can count on: product is always in stock, new accounts are up and running within days, and live support is available Monday through Friday all season long.

Beyond reliability, DMF is built for retail. Our eco-friendly cups are designed to display, handle, and store with ease. And with a full selection of live bait, frozen bait, and complementary fishing products all available through a single supplier, the decision gets even simpler.

Here’s a look at our top sellers:

• Nightcrawlers – The one everybody knows.
• Red Worms – Versatile and effective for panfish.
• Garlic Nightcrawlers – A fan favorite with a garlicky twist.
• Meal Worms – An increasingly popular bait amongst freshwater anglers.

Ready to get started? Call 248-243-7606 or visit dmfbait.com. Like every great angler needs a good worm, every great retailer needs a better bait partner. DMF is ready when you are.