OCEAN SPRINGS, Miss. — American Baitworks started its journey in 2018 with a commitment to designing, creating and manufacturing high quality products to help the company’s partners and customers achieve success on and off the water. Through investment and acquisition, American Baitworks brand family includes six outstanding brands; Freedom Tackle. Halo Fishing Rods, NetBait Tackle, Scum Frog, Snag Proof and STH Bait Co.

Today, the company is advancing that promise and commitment to our customers and partners as industry veteran Doug Minor joins the American Baitworks team. Doug Comes to American Baitworks after 37 years with Strike King Lure Company. Doug will join the company on July 7th taking on a leadership role as President of American Baitworks.

“I’m truly blessed to have an opportunity to join and work with our growing team at American Baitworks. I see such tremendous opportunity to make a difference in and for the fishing industry with our brands and through our team.” said Doug Minor, President of American Baitworks. “In my time in the industry I have been fortunate to have made lifelong relationships and friendships through a shared passion for the outdoors.  I’m excited and looking forward to continuing those relationships in my new role at American Baitworks.”

“There is a very bright future for our company and our family of brands at American Baitworks. Doug’s passion and enthusiasm is unbridled and he brings with him the experience we need to establish American Baitworks as a leader in our industry.” said American Baitworks Founder and CEO Robert Greenberg. 

About American Baitworks Co.

Committed to your Passion.

For the love of the outdoors, our America Baitworks family of companies and the people behind our brands, are devoted to ensuring every angling experience is a memorable one.

American Baitworks Co. is committed to designing, creating and manufacturing high quality products that will help our partners and customers achieve success on and off the water.

We are dedicated to educating anglers and improving their skills by building innovative products driven by our passion and integrity.