FTR StaffWritten by

AFTCO Launches Women’s Fishing Clothing

Industry News| Views: 671

SANTA ANA, Calif. – For over 60 years, AFTCO has manufactured precision fishing tackle and performance clothing proven for its dependability, durability and pure on the water functionality. AFTCO is changing the game in 2018 by launching a full range of women’s fishing clothing to meet the needs of the female angling community. The AFTCO women’s clothing line includes performance fishing shorts, technical sun protection fishing shirts, hats and accessories.

Angler Driven Product

The direct feedback from top captains, guides, outfitters, and anglers has been translated into a fishing clothing line that takes comfort, fit and performance to a whole new level. AFTCO worked with Capt. Moe Newman to meticulously fine tune the design and product development of AFTCO’s Women’s clothing line that would deliver the durability, functionality and quality that you expect from the leading name in performance fishing clothing. AFTCO sought to bring a Women’s clothing line that the female angling community deserves and is positioned to help grow the female segment of the sport.

Women on the Water Video Series

AFTCO’s 3-Part “Women on the Water” video series and overall brand message hopes to inspire the next generation of female anglers. Part 1: MoJeaux showcases Capt. Moe Newman of Journey South Outfitters and her passion, drive and work ethic that has brought prestige and notoriety to the premier outfitter service in Venice, Louisiana. Upcoming features will showcase other key female captains, anglers and industry personalities that align with the AFTCO brand.

About AFTCO

Family owned and operated, the American Fishing Tackle Company (AFTCO) represents unparalleled quality, performance and reliability when it counts most. AFTCO was established in 1958 within the confines of a Newport Beach, California basement. In 1989, AFTCO introduced the first dedicated line of fishing clothing. Through a 10% Pledge to Protect & Conserve, AFTCO and the Shedd family contribute more than 10% of profits to help protect our ocean resources and ensure a sustainable fishery for future generations.

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