AFTCO Global Expansion to Japan

SANTA ANA, Ca., – The AFTCO brand name is synonymous with quality, reliability, heritage, conservation, and innovation. AFTCO’s accolades are cemented by numerous ICAST New Product Showcase Best of Category awards in apparel stemming from 2018 onward. Behind the product innovation is an overarching commitment to conservation through their 10% Pledge to Protect and Conserve our resources for future generations. Family owned and operated, AFTCO has grown its North American market share in the fishing apparel segment and has set sights for expansion internationally to equip Japanese anglers with award-winning performance fishing clothing and outdoor gear.

For many years, tackle, technology, and techniques have passed back and forth between Japanese and American anglers. This exchange has created better fishermen and women in both countries, regardless of species targeted or language spoken. Whether it’s an ocean, lake, river, or any other waterway gamefish call home, AFTCO’s “Any Fish, Any Water” mantra has prepared anglers to face any conditions they might encounter. Now Japanese anglers will have access to award-winning clothing designs with Sunline Co., Ltd. as the official distribution partner for AFTCO clothing in Japan. In this new distribution agreement, Sunline will manage sales and marketing of AFTCO products in the Japanese domestic market. “It is a great honor for us to be trusted with distribution of the AFTCO brand in the Japanese domestic market. We look forward to bringing AFTCO branded products to Japanese anglers. Whether fishing freshwater or saltwater Japanese anglers want the best gear available and to fish in comfort, no matter the conditions. We know AFTCO products will allow them to be on the water in any conditions.” – Junji Nakazaki, Overseas Sales Director, Board Member, Sunline Japan.

“The AFTCO family is extremely excited and fortunate to be able to expand our products and conservation initiatives to the Japanese market in 2023. Sunline is a great partner for us, and we share many of the same core values such as providing anglers with high quality and innovative products, delivering top-notch customer service, and leading conservation efforts. Japanese anglers have long been known for their technical expertise and cutting-edge products, and I know AFTCO will be a great fit for them and look forward to learning from their experiences in the field.” – AFTCO President, Casey Shedd

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Family owned and operated by three generations of the Shedd family, the American Fishing Tackle Company (AFTCO) represents unparalleled quality, performance, and reliability when it counts most. Worn across the globe, AFTCO’s fishing clothing is designed to handle the harshest elements. AFTCO products are field tested from our Southern California offices where many of our core saltwater fishing tackle products are still proudly handcrafted and manufactured in our U.S. based machine shop. Marine conservation has been a brand focus since 1973. Through our 10% Pledge to Protect and Conserve, we give 10% of profits back to causes for the resource and angling rights. Chairman/CEO Bill Shedd has donated over 10,000 hours to conservation projects and leadership across the country and continues to be a strong proponent for preservation causes.