The Business Magazine of the Fishing & Marine Industry

Acclaimed Brands, Pioneering Past, United Future – AFW Fishing Brands

Trusted for over 95 years, AFW Fishing Brands is a legendary line-up of innovative line, leader, terminal tackle, tools, accessories, and lures for saltwater and freshwater fishing. Each brand – American Fishing Wire, HI-SEAS, Triple Fish, C&H Lures, Billy Baits, and No Alibi – has a rich history of product developments and industry breakthroughs dating back to 1926. Although each brand stands alone, they are united by one common principle, helping anglers everywhere enjoy fishing with family and friends and catching more fish.

AFW is the leading US wire leader producer and the originator of the world’s first knottable leader wire. They offer the industry’s most complete line of wire products made in the United States. The brands include Tooth Proof, Surflon, Surfstrand and 49 Strand. They also offer a wide array of advanced products including kink-free and knottable wire, copper trolling wire and Mighty Mini 100% stainless steel tackle.

Hi-Seas has become the line and leader of choice by many top anglers and pros. They offer a complete line of mono, fluorocarbon and super line products. Grand Slam, Quattro, Black Widow and Hi-Seas 100% fluorocarbon are asked by name worldwide. Together, both brands offer a complete range of fishing gear ranging from line and leader to tools and gloves.

The Original…Since 1961! No matter where you’re headed or what you’re headed for, Triple Fish mono and fluoro are dependable, angler-friendly fishing lines that offer unbeatable value for weekend warriors! These European-made monofilament and fluorocarbon fishing lines are known for their perfect combination of quality and value that rookie and veteran anglers will immediately recognize the outstanding value of Triple Fish!

For more than four decades, C&H Lures are known the world over for catching tournament winning fish. Each and every C&H Lure was designed by fisherman for fisherman. No matter if you’re fishing competitively for billfish, wahoo, or kingfish, or just out on the water for fun, drop back C&H Lures and get ready for action. Regardless of the conditions, C&H Lures are deadly effective on all striking saltwater fish. The results and legendary product names like King Buster, Lil’ Stubby, Stubby Bubbler, Alien, Tuna Tango, Wahoo Wacker, Rattle Jet and Seawitch speak for themselves.

Born in the Florida Keys in 1993, Billy Baits have been raising fish in record numbers ever since. This innovative line of metal head trolling lures is deadly effective for catching tuna, wahoo, dolphin, sailfish, blue marlin, white marlin, striped marlin and kingfish. Every Billy Bait is designed to run straight and true and to be irresistible to game fish. There’s the notorious Mr. Big and Smoke Rattle & Troll lures that incorporate drilled jets and internal rattles for high-speed wahoo trolling, the infamous Mini Turbo Slammer and Master Hooker lures that create killer smoke and turbulence trails, and the deadly Ahi Slayer that dances on the surface of the water and mesmerizes dolphin, wahoo, and small billfish. No matter which Billy Bait you choose, have your drag set and be ready for action!

The enduring No-Alibi line of lead-head lures and jigs was first introduced in 1926 and has remained some of the hottest selling and most productive lures for catching fish to this day! The unique feather and vinyl skirted Dolphin Delight trolling lure is the most effective lure for catching dolphin ever created, and the versatile Alien Jig, that sinks fast and stays vertically planted on its head, catches not only bottom fish like grouper, snappers, sea bass and jacks, but also cobia, striped bass, bluefish, and tuna. There are lots of imitators – but no knockoffs compare, and no striking fish can resist genuine No-Alibi!

To become a dealer of the AFW Fishing Brands today, email

WordPress Ads