Abu Garcia Zenon Rod and Veritas Combo Win Best of Category Awards at ICAST 2021

ORLANDO, Fla. — Legendary fishing tackle maker Abu Garcia celebrates its 100th anniversary by winning a pair of prestigious best-in-category awards in the ICAST 2021 New Product Showcase, as voted on by an international group of fishing media and retailers. The new Abu Garcia Zenon rod, winner of the Best Freshwater Rod, marks the company’s first win in the rod category while the new Veritas combo won for Best Rod and Reel Combo.

Abu Garcia’s new Zenon rods are the lightest and most sensitive rods the company has ever made. The Zenon line includes four casting and three spinning models, all of which feature premium carbon blanks and the company’s exclusive Powerlux 1000 resin system. This combination of components produces a powerful, ultra-light and ultra-sensitive blank without increasing weight or blank diameters.

KEY FEATURES

  • Abu Garcia’s most sensitive rod
  • Powerlux 1000 graphite construction
  • Ergonomic, Abu-designed reel seat
  • Carbon split-grip design for reduced weight and increased sensitivity
  • ROCS (Robotically Optimized Casting System) guide train for maximized casting distance with lighter lures
  • Titanium alloy guides with super-thin zirconia inserts allow for a lightweight, balanced rod
  • Fuji hook keeper folded down to prevent line tangling and adapts to any position on the rod
  • Limited 5-warranty

Casting Models: 6-9 ML (4.0oz) • 7-0 M (4.1oz) • 7-0 MH (4.1oz) * 7-2 H (4.9oz)

Spinning Models: 6-10 ML (3.3oz) • 7-0 M (3.4oz) • 7-0 MH (3.5oz)

MSRP: $399.95

Available: September 2021

The secret is out on Abu Garcia’s Veritas rod lineup. Feature-rich with striking aesthetics and performance that rivals rods costing twice as much, the acclaimed Veritas rod is now paired with an Abu Garcia Zata V reel, available as an Abu Garcia Veritas combo.

KEY FEATURES (Casting)

  • Abu Garcia Zata V low profile reel
  • 10 stainless-steel ball bearings + 1 roller bearing
  • Graphite frame and sideplates
  • Carbon Matrix drag system
  • Duragear brass gear
  • Infini brake system
  • Compact bent handle and star
  • Lube port
  • 3-year limited warranty

Casting Models: 7-0 MH • 7-3 H

MSRP: $284.95

KEY FEATURES (Spinning)

  • Abu Garcia Zata V low profile reel
  • 10 stainless-steel ball bearings + 1 roller bearing
  • Lightweight, aluminum frame
  • Rocket Line Management System
  • Rocket Spool lip design
  • Machined-aluminum, braid-ready spool
  • Everlast bail system
  • Stainless-steel main shaft and components
  • 3-year limited warranty

Spinning Models: 6-9 ML • 6-6 M (2-piece) • 7-0 M • 7-0 M (2-piece) • 7-0 MH

MSRP: $284.95

To learn more about the Abu Garcia Zenon rod and Veritas combo and other new products from Abu Garcia, visit abugarcia.com.

About Pure Fishing

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.