COLUMBIA, S.C. –The Berkley Gulp! Saltwater Ripple Mullet is back, and better than ever with a softer formula for more action and new colors! Adding another action-oriented shape to the legendary lineup of Berkley’s proven Gulp! scent technology.
The Berkley Gulp! Ripple Mullet is designed to unlock a new action and technique in Gulp!. Built with an aggressive ripple design that creates vibration when ripped or lifted from the bottom, it disperses an irresistible scent while mimicking the frantic movement of injured baitfish. While falling, the subtle tail action imitates the vulnerable flutter of a dying fish, triggering strikes.
Available in a wide range of natural and vibrant colors and in two versatile sizes, the Gulp! Ripple Mullet will earn its place as a go to soft bait in every saltwater angler’s tackle box. Whether jigged across the flats, worked through deeper channels, or paired with your favorite rig, it combines profile, action, and scent to give you the edge you need to trigger strikes.
Key Features:
- Ribbed body to create turbulence and vibration
- Subtle tail action on the fall to mimic dying fish
- Gulp! superior scent dispersion
Size: 3 inch • 4 inch
Colors: Pearl White • Glow/Chartreuse • Glory/Chartreuse • RBG/Chartreuse • Chartreuse Pepper • Pearl White/Pink • Sardine • Smelt • Silver Mullet • Nuclear Chicken
MSRP: $8.99
Available: September 2025
For more information on the Berkley Gulp! Saltwater Ripple Mullet, visit berkleyfishing.com
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.
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