COLUMBIA, S.C. (August 14, 2012) – The Berkley®/Sebile® Big Bass Challenges are bass fishing’s version of “Texas Hold Em,” for amateur fishermen. This unique format matches angling skill with a weigh-in strategy. Anglers can weigh-in a single fish each hour to try to earn a portion of the hourly payouts, which also places them in contention for the grand prize(s).

There is, however, one catch to the tournament. Anglers are only allowed to fish with Berkley and Sebile baits. The Berkley Experience Trailer will be onsite at both tournaments to help anglers with bait selection along with the supporting retailers having hot promotions.

The 3rd Annual South Carolina Berkley/Sebile Big Bass Challenge on Lake Murray hosted by Fishers of Men is set for October 13th. This is a one day tournament with 6 hours of payouts and a grand prize of $5,000 guaranteed to be awarded.

The 7th Annual Texas Berkley Big Bass on Lake Fork hosted by BassChamps is set for October 20th -21st (http://www.basschamps.com/basschamps/berkley.cfm). The original 2 day event has 14 hourly payouts and also awards 2 boats for over $100,000 in cash and prizes.

“The tournaments are a unique way to expose amateur anglers to a wide variety of Berkley and Sebile baits in a fun format,” said Andrew Marks, Marketing Director for Berkley. “Anglers not only have to contend with what type of bait to throw, but there’s also the added strategy of when to weigh in your fish. This format gives a unique twist on traditional tournaments without professional anglers in the field, and gives everyday anglers an opportunity to win some cash with one fish.”

For more information on the Berkley/Sebile Big Bass Challenges visit http://www.berkley-fishing.com/about/events.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at http://www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit http://www.jarden.com.