Southwick Associates provides better market insights to the hunting, shooting, sportfishing, and outdoor recreation markets.
There have been many new models of rods and reels introduced recently – or coming soon – and these are some of our favorites for saltwater anglers around the world.
The final decision on the North Atlantic Right Whale Vessel Strike Reduction Rule has been delayed by NOAA Fisheries until 2024.
Pro anglers, Andrew Upshaw from Let’s Fish TV and Matt Becker weigh in on what a battery system needs to help them succeed on the water and how to select a battery without breaking the bank.
A look at some products that manufacturers can offer right now with “Just In Time Shipping” options to help stock your shelves for the holiday season.
Targeting the largest and most powerful fish in the sea, especially with spinning gear, has become one of the hottest new angling trends in recent years. No longer only the
Released on the fishing industry in July of 2023 at ICAST, the Force® Kraken is staged to expand Garmin’s award-winning trolling motor series to a wider range of boats and environments.
Get the information you need to order any type of fishing tackle or marine equipment for your shop.
Grundéns, producer of the world’s leading fishing apparel and footwear, announces new Vela packaging for its complete apparel line.
New PENN rods to include rail rod models specifically designed for fighting big tuna from the rail.
Delivering the ultimate shrimp presentation for anglers pursuing big catches.
KastKing announces the hiring of marketing and social media powerhouse RJ Macalanda as Social Media and Influencer Strategist for the company.
The annual dealer event features two full days of manufacturer product showcases, educational seminars, exclusive promotions, special events, and industry networking opportunities.
Award-winning Z-Man® Mulletron™ LT line-through swimbait lands at fishing tackle stores.