GREENVILLE, S.C.— For the second year in a row, Jordan Lee found himself atop the GEICO Bassmaster Classic podium in a sea of confetti. He joins Rick Clunn and Kevin VanDam as the only group of anglers to ever do so. By now, you’ve heard the news, but if you’re a retailer, there’s more to this win than a congratulatory message.
You’ll want to stock up on Lee’s Bassmaster Classic winning gear. These products might be some of the easiest sells you have all year.
The Winning Gear
Strike King captured its 8th Bassmaster Classic win this week, as Lee relied on a Neko-rigged, green pumpkin Strike King Ocho to seal the deal by fishing boat docks on light spinning gear. According to BASS, Lee also credited a Strike King Rage Swimmer, and an uncredited jerk bait, as well as a homemade bladed jig; but the Ocho will receive most of the love, so prepare to sell some more stick baits.
Seaguar picked up its second win in a row and second overall Bassmaster Classic win. They’re now chasing down Bass Pro Shops (at 5) for the third most Classic wins overall in their category. Seaguar says Lee was using a combination of 30lb Smackdown braid and a 8lb Tatsu fluorocarbon leader.
Lowrance added its seventh straight championship notch to its Bassmaster Classic belt. Lee runs an HDS Carbon 16 on the dash and two HDS Carbon 12’s on the bow.
Quantum adds an eighth win in rods, and a 10th in reels. Lee fished the Ocho with a three year old 6:2:1 Quantum Smoke Inshore PT spinning reel, size 30. The reel was paired with a 6’10” medium heavy Quantum Vapor PT spinning rod. Quantum says Lee is attached to that particular Smoke reel, and prefers the Vapor rods, because their smooth rod guides allow leader knots to pass through smoothly.
Thanks to an affordable price point—less than $140 each—an avid angler could score himself the Classic winning combo for around $300.
Quantum is also giving away this exact fit on their Facebook page right now.
MinnKota also hit the winner circle, behind Lee’s Ultrex 112.
Yamaha signed Lee for the 2018 season. After recording his first Bassmaster Classic win under the Mercury brand in 2017 (famously, thanks in part to a mechanical failure), Lee now runs a VMax 250 SHO. Apparently the change in power plants didn’t hurt his odds.
A myriad of other brands can also claim ownership of the winner’s circle at this year’s classic. Lee’s other sponsors include Ranger, T-H Marine, Plano, Native Watercraft, Mossy Oak, ARE, Tackle Addict, and Carhartt.
Big Bass Award
Mark Daniels, Jr. hauled in the 2018 Bassmaster Classic big bass, a 6-11 largemouth. That fish was also caught on a green pumpkin stick bait: a Z-Man ZinkerZ.
Miss Championship Sunday? BASS’s Bryan Brasher breaks down Lee’s historic back-to-back win.