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Shimano Announces Sales Staff Expansion

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LADSON, S.C. – While new tackle introductions take front stage at the annual ICAST Show, there was more news coming out of Shimano besides new reels, rods and gear. At the show, Shimano fishing division senior vice president Steve Ferrara announced that Chris Brondell and Atsushi Yukawa have taken on new roles for the division, and Jeff Fallanca, Richard Durham and Ross Evans have joined Team Shimano in new sales positions.

Brondell, who joined Shimano in late 2015 after seven years with Johnson Outdoors in sales positions for its Minn Kota, Humminbird and Cannon brands, is now Shimano’s new assistant vice president for sales. Along with working with Shimano’s sales rep organizations in assisting independent tackle retailers and distributors, he will also have added responsibilities with product forecasting for all Shimano brands including G. Loomis rods, PowerPro braided fishing line and Jackall lures.

Joining Shimano’s North American operations as national sales manager, Yukawa started his career with the tackle manufacturer in 2011 in its Osaka, Japan sales office. He relocated to Brazil in 2014 to start Shimano’s Latin American fishing operations before taking his new role in the Ladson, S.C. office.

As the new national accounts manager, Fallanca has oversight over Shimano’s business relationships and sales efforts with key national and regional chain retailers. He comes to Shimano from Hanes Brands where he was director of business development, and also has industry experience from his work at PRADCO.

Gaining fishing industry experience in past sales positions with Maurice Sporting Goods and Bass Pro Shops, Dunham joins Shimano as a regional sales manager. His responsibilities include the southeast U.S., while focusing on the freshwater and bass fishing markets within the territory. While in college at Southern Illinois University, Dunham participated and was president of the school’s bass fishing team.

Ross Evans is now on board with Shimano as regional sales manager for the upper Midwest and Midwest territories. He brings to Shimano sales experience from working at Navionics, Inc., and sale rep group Wellman Sports Marketing prior to that. Evans’ entry into the fishing industry started as a bass tournament angler and pro staff member for key tackle and lure brands.

“With Jeff, Richard and Ross joining Shimano, not only will their efforts and skills help our sales operations, but will also allow our other regional sales manager to focus their efforts more within their specific territories,” said Ferrara. “Plus Chris has proven to be a valuable asset since joining Shimano, and his promotion to assistant VP is well-earned. Yukawa is a very welcomed addition, especially in bringing his worldwide Shimano experience to our U.S. sales team. 

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