FTR StaffWritten by

FLIR Maritime/Raymarine Enlist PR Power Players

Industry News| Views: 2773

WILSONVILLE, OR– Ernest Hemingway. Zane Grey. Jim Harrison. These three men could tell a fishing story like nobody else, exciting the imagination of all, even non-anglers. But there are far more fish tales than those canonized in modern literature. Consider the big fish stories buddies recall around campfires, funny happenings shared through social media, and technical lessons weaved through anecdotal examples, the latter consumed like potato chips. Ultimately, it’s how we learn—about our sport, our passion, ourselves, and the products we use.

There is no better way to share the heart of brand than through storytelling. Good stories compel people to change the way they feel, think, act, and behave. And smart, progressive companies get that—like FLIR, the parent company of Raymarine, whose problem-solving products serve diverse customers around the world.

Enter Traditions Media, a Minnesota-based outdoor sports-focused public relations group. Laser focused on power-branding and influencer-marketing strategies, the company embraces proven, legacy companies and helps perpetuate their hard-earned status in crowded markets.

With leading-edge technologies and advanced manufacturing capabilities, FLIR Maritime and Raymarine have teamed with Traditions Media to maximize its voice and footprint in the consumer-driven marine electronics markets. It’s Traditions’ home court – a space they operate in every day while delivering focused messaging and creative, editor/publisher-friendly content to outdoor communicators and, ultimately, customers.

“Fishing is ground zero,” said Noel Vick, President of Traditions Media, in reference to his team’s sole commitment to fishing, hunting and the shooting sports. “No PR company in the business has a more knowledgeable team when it comes to the brass tacks of fishing and fishing-related technologies. Our track record in the marine electronics and boating spaces speaks for itself, with over a half-dozen ‘Best of’ ICAST wins. With that, we are incredibly honored to be working with FLIR and their Raymarine brand, an industry leader and technology juggernaut. We are excited to help FLIR increase reach of Raymarine in the freshwater markets, while continuing their dominance in the saltwater and maritime segments.”

“We’re extremely proud of our products, technologies, and of the proven marketing abilities we’ve used to consistently reach our customers,” said Gregoire Outters, Vice President and General Manager of FLIR Maritime. “But 2017 represents a big year for us, with many upcoming announcements, and we want to ensure maximized messaging bandwidth. Traditions Media’s team of talented writers and technical experts will help expand and leverage the positive communication we’ve worked hard to establish with the media and our customers.”

Traditions Media will start assisting FLIR with their special brand of media communications support on January 1, but have already begun rendering assistance with media outreach relative to key, upcoming trade shows, including the Miami Boat Show in Miami, Florida, February 16-20, where Raymarine (Booth #C362 – C Tent; and booths 875 and 877, In Water) will unveil a game-changing family of exciting new marine electronics products.

Traditions Media recently assisted FLIR OTS at the Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas, January 17-20where FLIR OTS unveiled leading-edge thermal-imaging products for hunters, shooters and tactical professionals. ​


About FLIR Systems

FLIR Systems, Inc. is a world leader in the design, manufacture, and marketing of sensor systems that enhance perception and awareness. FLIR’s advanced systems and components are used for a wide variety of thermal imaging, situational awareness, and security applications, including airborne and ground-based surveillance, condition monitoring, navigation, recreation, research and development, manufacturing process control, search and rescue, drug interdiction, transportation safety, border and maritime patrol, environmental monitoring, and chemical, biological, radiological, nuclear, and explosives (CBRNE) threat detection. For more information, visit FLIR’s web site at

About Raymarine:

Raymarine, a world leader in marine electronics, develops and manufactures the most comprehensive range of electronic equipment for the recreational boating and light commercial marine markets. Designed for high performance and ease of use, the award-winning products are available through a global network of dealers and distributors. The Raymarine product lines include radar, autopilots, GPS, instruments, fishfinders, communications, and integrated systems. Raymarine is a division of FLIR Systems, a world leader in thermal imaging. For more information about Raymarine please go to

About Traditions Media, LLC

Traditions Media, LLC is a fishing, hunting, tactical and shooting-sports marketing group specialized in public relations, media communications, influencer marketing, social media and media buying. Our partners include Ameristep, Aqua-Vu, Avian-X, Custom Jigs & Spins, Evolved, Fin-Wing, FISKAS, Flextone, FLIR OTS, FLIR Maritime, Frabill, Halo, Old Town Canoes & Kayaks, Ocean Kayak, Plano, Plano Tactical, Raymarine, St. Croix Rod, Tenzing Outdoors, Wildgame Innovations and Zink Calls. Learn more at

Joe Sills Hi there, did you know? Each week, we curate a list of the Top 5 stories in fishing and send them right to your inbox. Reading Tackle’s Top 5 is one of the best ways to become or remain an industry expert. -Joe Sills, Digital Editor