Forget the long checkout lines. The only lines you’re interested in hang below the surface of your favorite frozen lake. So why not forgo this week’s retail rituals in favor of a few more meaningful investments?

Let’s make this easy. Frabill, makers of trusted gear since 1938, is shipping out all of their new-for-2017 ice fishing apparel, rod and reel combos, shelters and other equipment just in time for first ice. So grab your wallet; here’s what’s waiting for you at your nearest Frabill retailer.

Upgrade your ice suit.

Frabill’s new I-Float Suit was awarded Best New Technical Apparel at the 2016 ICAST New Product Showcase, and takes ice safety to all-new levels. In addition to possessing premium ice safety features like integral ice picks, mesh drainage ports and Scotchlite reflective material shared with other Frabill Ice apparel, this exceptionally engineered, ultra-functional and highly comfortable cold-weather suit has built-in flotation. And not just any flotation – the Frabill I-Float Jacket is certified by the U.S. Coast Guard as an approved Personal Flotation Device (PFD), an accomplishment that took several years of intensive research, engineering, manufacturing and close communication with the Coast Guard to achieve. The I-Float Bib is not U.S. Coast Guard certified, but compliments the Jacket by providing additional flotation that elevates the legs, reduces fatigue, and greatly assists in self-rescue. Throw in high-performance materials and angler-friendly features like fully articulated knees and elbows that allow unrestricted movement without binding, and you have a suit that’s not only extremely safe, but one that you’ll love to wear. Frabill’s award-winning I-Float Jacket (MSRP $299.99) and Bibs ($249.99) are sold as separates in adult sizes small through XXXL.

Choose one of four all-new shelters.

Frabill makes the most complete line of flip-over ice fishing shelters available, with more combinations of options relative to size, insulation choices, entry-style and seating configurations than the competition

Want to fish like a pro? There’s two new Frabill Pro Series shelters that will help. The new Pro-Series Stroschein 1350 combines full quilted insulation with increased depth and roof height to make it one of the most comfortable and fishable one-person flip-overs available. Distinctive digital camo exterior and ultra-efficient Seat-On-Trunk seating and storage complete the roomy package, which has an average retail price of $399.99.Two anglers can fish comfortably from the new Pro Series Bro SideStep 2255, designed by the most recognizable angler to ever press tread against the ice, Brian “Bro” Brosdahl. “Frabill made sure this new two-person flip-over had all the features I asked for,” says Bro. “SideStep entry and a vertical front wall unlock every inch of fishable space inside, while full quilted insulation and swivel style boat seats make fishing comfortable. The Pro-Series Arctic Camo exterior is super cool, too… and so is the fact that this house will fit in the back of most small SUVs and crossovers.” The new Bro SideStep has an average retail price of $599.99.

Frabill has also added exciting new models to their popular Aegis and Citadel lines this year. Aegis shelters are simply the most versatile two-person shelters available. Offering more seating and insulation options than anything else out there, the Aegis line now includes the Model 2415 with SideStep entry – offering anglers even more ways to customize and fish how they want to fish. The Aegis Model 2415 SideStep has an average retail price of $579.99.

Need even more fishing space? How about 28.5 square feet? The new Citadel Model 3455 brings two more angler-favorite features to Frabill’s most spacious line of SideStepTM flip-over shelters. Combo-Case Bench seating provides fast access to rods and other gear, which remains securely stored until needed, and full insulation keeps things nice and cozy when the weather’s foul outside. The new Citadel Model 3455 sells for about $749.99.

Pick up a new rod and reel combo… or nine.

Frabill’s new species- and technique-specific Ice Hunter Combos for 2017 have been designed in close partnership with five of their top, hardworking ice fishing professionals.

Designed with insights from pros Eric Brandriet, Jeff “Gussy” Gustafson, Pat Kalmerton, Steve Pennaz and Dale Stroschein for everything from panfish to trophy pike, Ice Hunter rods sport solid graphite blanks for superior sensitivity (Model 678002 30” Quick Tip is fiberglass), stainless steel ice guides to prevent freeze up, ergonomic tapered cork handles and convenient hook keepers. Multi-disc, front-drag spinning reels are silky smooth, featuring 3+1 ball bearings, infinite anti-reverse, machined aluminum spools, deluxe quick-fold L/R ambidextrous handles, tapered drag knobs to reduce line catch, and Sub-Zero® lube for flawless operation in extreme conditions.

Models include: Steve Pennaz Model 678002 Ice Hunter Combo – 30” QT Panfish, Steve Pennaz Model 678004 Ice Hunter Combo – 30” L Deep Crappie, Eric Brandriet Model 678003 Ice Hunter Combo – 26” L Perch / Finesse Walleye, Eric Brandriet Model 678005 Ice Hunter Combo – 27” ML Jumbo Perch / Walleye, Pat Kalmerton Model 678001 Ice Hunter Combo – 26” UL Panfish, Dale Stroschein Model 678006 Ice Hunter Combo – 30” ML Whitefish, Dale Stroschein Model 678007 Ice Hunter Combo – 27” M Deep Walleye, Jeff “Gussy” Gustafson Model 678008 Ice Hunter Combo – 32” MH Trophy Walleye / Pike, and Jeff “Gussy” Gustafson Model 678009 Ice Hunter Combo – 38” H Trout / Pike. New Ice Hunter Combos retail for $59.99.

Frabill Padded Trunk

Frabill Padded Trunk

The best way to store all your great new ice fishing gear is in Frabill’s Padded Trunks. Introduced last season as one of five different innovative seating options on Frabill’s industry-leading flip-over ice fishing shelters, the Frabill Model 640000 Padded Trunk has been enthusiastically embraced by anglers. For the 2016/2017 ice season, this highly practical item is now available for individual purchase.

A lightweight-yet-durable, molded plastic trunk serves as the utilitarian base. The 68-quart, impact-resistant trunk provides ample room for storage of rod and reel combos, heaters, extra propane cylinders, bait containers, fishing electronics and more, while durable latches keep such valuable contents protected from the weather. Integral tie-down brackets are located at each end of the trunk for securing it to cargo racks, and the fully removable lid features a molded reinforcing grid that supports the most full-figured of anglers. Did we mention it locks? Four molded hasps allow these trunks to be secured with padlocks or zip-ties. Up top, the Frabill Padded Trunk is all about comfort, featuring a hardwearing, cordura-covered, and thickly padded bench-style seating surface.

Frabill’s innovative new Padded Trunk is a great option for ice-anglers looking for lightweight, mobile seating with high-capacity storage for gear and supplies, but it has other applications outside of ice fishing as well. Keep a couple in your hunting blind for use as comfortable chairs and lockable storage. Lash one to the deck of your boat for fast and affordable auxiliary seating and storage of PFDs. The possibilities are endless. Frabill’s Padded Trunks sell for about $49.99.

This year, when the turkey’s gone and the football games are over, put Black Friday on ice. All the good stuff is waiting – either online, or down the road at your closest Frabill retailer. So fire up the computer or slide on out the door and make an investment in some Trusted Gear that will provide returns for many winter seasons to come. Learn more about all of Frabill’s ice fishing gear and accessories at www.frabill.com.

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FTR Staff

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