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NMMA Announces Boating Customer Satisfaction Awards

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CHICAGO——The National Marine Manufacturers Association (NMMA) today announced 46 recipients of the 2015 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the annual Industry Breakfast at the 2016 Progressive® Insurance Miami International Boat Show® in Miami.

The Marine Industry CSI Awards honor manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2015 and December 31, 2015. Starting with 2016, the program year will follow the calendar year, with the annual award recipient announcement to be held during the Miami International Boat Show. The 2015 announcement also introduces Jet Boats as a new category for award recognition.

Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed nearly 67,000 customers.

“Measuring our customer’s satisfaction lets us know more about what they are thinking, what they are saying, and allows us to learn and adapt, ultimately reaching a point where we have truly earned their praise.” notes Robert Newsome, vice president of engineering standards for NMMA. “We congratulate these 46 manufacturers for their commitment to their customers and creating exceptional boat ownership experiences.”

The following companies were honored with 2015 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

  • AVALON/TAHOE: Pontoon Boats
  • BENETEAU USA: Sailboats, Inboard Express Cruisers, Motor Yachts & Trawlers
  • BENNINGTON MARINE: Pontoon Boats
  • BOSTON WHALER: Fiberglass Outboard Boats
  • CHAPARRAL BOATS: Deck Boats, Fiberglass Outboard Boats, Jet Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
  • CHRIS CRAFT: Sterndrive Bowrider Boats
  • COBIA: Fiberglass Outboard Boats
  • CRESTLINER BOATS: Aluminum Outboards Boats
  • CYPRESS CAY: Pontoon Boats
  • FOREST RIVER MARINE: Pontoon Boats
  • FORMULA: Inboard Express Cruisers, Sterndrive Bowrider Boats
  • G3: Pontoon Boats, Aluminum Outboards Boats
  • GODFREY: Pontoon Boats
  • GRADY WHITE BOATS: Fiberglass Outboard Boats
  • HARRIS: Pontoon Boats
  • HONDA MARINE: Outboard Engines
  • INDMAR: Inboard Engines
  • LARSON BOATS: Fiberglass Outboard Boats, Sterndrive Bowrider Boats
  • LUND BOATS: Aluminum Outboards Boats
  • MAKO: Fiberglass Outboard Boats
  • MALIBU: Inboard Watersports Boats
  • MANITOU: Pontoon Boats
  • MASTERCRAFT: Inboard Watersports Boats
  • MERCURY: Outboard Engines
  • MONTEREY BOATS: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
  • MOOMBA: Inboard Watersports Boats
  • NAUTIQUE: Inboard Watersports Boats
  • NITRO BOATS: Fiberglass Outboard Boats
  • PATHFINDER: Fiberglass Outboard Boats
  • PREMIER MARINE: Pontoon Boats
  • PURSUIT BOATS: Fiberglass Outboard Boats
  • REGAL MARINE: Inboard Express Cruisers, Sterndrive Bowrider Boats
  • REGENCY: Pontoon Boats
  • REGULATOR: Fiberglass Outboard Boats
  • ROBALO BOATS: Fiberglass Outboard Boats
  • SEA RAY BOATS: Deck Boats, Fiberglass Outboard Boats, Inboard Express Cruisers, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
  • SKEETER: Fiberglass Bass Boats
  • SUNTRACKER: Pontoon Boats
  • SUPRA: Inboard Watersports Boats
  • SUZUKI: Outboard Engines
  • TAHOE: Deck Boats
  • TIARA YACHTS: Inboard Express Cruisers, Flybridge Sedans/Convertibles
  • TIGE: Inboard Watersports Boats
  • TRACKER: Aluminum Outboard Boats
  • VOLVO/PENTA: Sterndrive Engines
  • YAMAHA: Outboard Engines

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