Effective immediately, LIVETARGET has reorganized the field sales representation of its product line for the territory of the TALO states (Texas, Arkansas, Louisiana, Oklahoma) with the signing of Mainstream Marketing as sale representative agents. Mainstream, headquartered in Katy, TX maintains a remote sales team staff that are resident in the dispersed territory and therefore in close contact with local marketplace retailers throughout the TALO territory.

Mike Haring, President of Mainstream Marketing commented on the recent territory assignment; “LIVETARGET will be a perfect fit for our organization because of the product line diversity. We will have a premier lure line-card that includes outstanding saltwater lures that will service the Gulf Coast anglers, and then have access to all the freshwater lures for bass and stripers. Our sales team will have fun selling LIVETARGET as the lures are so unique, and the merchandising and marketing is so bold and appealing.”

Gary Morgal, VP Sales at LIVETARGET also described the importance of this region for LIVETARGET. “The TALO states have such a great regional alignment for the LIVETARGET lure family that we want to expand and enhance our reseller and distribution network there. We have a variety of lures for virtually every species of gamefish, both fresh and saltwater that anglers target there, and we welcome Mainstream to our extended sales family. Resellers in the region should expect to hear from the Mainstream sales team immediately on opportunities for the spring and summer key selling seasons.”

Mainstream will be responsible for reseller recruitment, merchandising, and co-marketing opportunities within the territory.   Dealer inquiries should go to Mainstream Marketing, 281.391.0202; attention Mike Haring. [email protected]

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