Highlights

Who are Your Customers?

The title of this column might seem like a pretty basic question, but it's not — at least not to me. You may think you know your customers very well. In fact, you might know them very well, but I want you to th...

The Cult of Personality

Last week I wrote about the importance of creating a good first impression as a tackle retailer. This week I want to comment on something that's just as critical to long-term success: your shop's personality. ...