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Featured Partners

The People of PRADCO: Quality Control with Carolyn Irvin

FORT SMITH, Ark. — When the doctor asked Carolyn Irvin what she planned to do after hip surgery,...

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Tungsten Goes Tactical

Joe Crumrine knows the deal with sinkers—they need to be durable, they need to be affordable, and...

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Daiwa’s Tatula Elite Series Rods Re-Light a Historic Torch

HOUSTON, TEXAS — Brent Ehrler was in it to the last. On the final day, he battled out the waning...

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Westin Leads the New Scandinavian Tackle Invasion

Olaf Ohman climbed to crest of a knoll on his Minnesota farmland in 1898. At it’s center,...

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The People of PRADCO: Connie Gibson

Connie Gibson can remember the old behemoth. Six feet tall and weighing hundreds of pounds, it...

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Okuma’s PCH Custom a Coast-to-Coast Hit

There’s a bend in the road near Monterey, California. At this bend, the Pacific Coast Highway...

Yo-Zuri Celebrates 50

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The People of PRADCO: Bill Jarboe

For 46 years and 7 months, Bill Jarboe has been putting history in your tackle box—and it all...

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The People of PRADCO: Danny Stoner

Danny Stoner carries a metal ring into his office. It’s the kind of massive, metal hoop that...

Put Black Friday On Ice

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