Featured Partners

Featured Partners

New Jersey Wholesaler Offers Treasure Trove to Retailers

Wreck Pond, Fisherman’s Cove, Silver Bay—the names seem straight out of Treasure Island. But...

Featured Partners

Yo-Zuri Reveals the 3DB Knuckle Bait

ORLANDO, Fla.— They’re calling it a brand new style of wire bait, something that’s...

Featured Partners

Hand-painted Hollowbody Danny the Duck, HypoTeez ST Hit ICAST

ORLANDO, FL— The Scandinavian invasion is heading to the Sunshine State, as the Danish tackle...

Featured Partners

An Inside Look at the People Who Make Fishing

The fish don’t need us, you know. We need them. Without man, sport fish—the bass, trout,...

Featured Partners

Tools of the Trade: Sight Fishing

Few things in fishing are as exciting, nerve-racking and occasionally frustrating as targeting fish...

Featured Partners

Duct Tape, Bare Blades and a Dream

It started with a blade wrapped in cardboard and duct tape—Howard Aberman remembers when he saw...

Featured Partners

The People of PRADCO: Quality Control with Carolyn Irvin

FORT SMITH, Ark. — When the doctor asked Carolyn Irvin what she planned to do after hip surgery,...

Featured Partners

Tungsten Goes Tactical

Joe Crumrine knows the deal with sinkers—they need to be durable, they need to be affordable, and...

Featured Partners

Daiwa’s Tatula Elite Series Rods Re-Light a Historic Torch

HOUSTON, TEXAS — Brent Ehrler was in it to the last. On the final day, he battled out the waning...

Featured Partners

Westin Leads the New Scandinavian Tackle Invasion

dropcap size=bigO/dropcaplaf Ohman climbed to crest of a knoll on his Minnesota farmland in 1898....

Featured Partners

The People of PRADCO: Connie Gibson

Connie Gibson can remember the old behemoth. Six feet tall and weighing hundreds of pounds, it...

Featured Partners

Okuma’s PCH Custom a Coast-to-Coast Hit

There’s a bend in the road near Monterey, California. At this bend, the Pacific Coast Highway...

Yo-Zuri Celebrates 50

loading