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SteelShad Expands Dealer Base with Free Starter Kits

The lure flashed silver in the blue water, dipped, then flew violently towards the bottom. In an...

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5 Ways Lowrance Just Changed Sonar Combos

One hundred and nineteen dollars will get you in the game. That’s less than half the price of...

Worst Website in Fishing

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Who has the worst website in fishing? Win a new one!

This might be painful, but…it’s time isn’t it? It’s time to fix that old website. You know,...

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Is Daiwa’s Tatula LT the Lightest Spinning Reel Yet?

CYPRESS, Calif.— When Daiwa’s Tatula line launched in 2014, it ushered in a new era of...

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Behind the Scenes of Marine Electronics Only Online Virtual Dealer Show

MANASQUAN, New Jersey— 13 years ago, a homegrown business on the eastern seaboard saw a changing...

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4 Hidden Profit Centers to Help Your Business Grow

It’s no secret that retailers are always looking for an edge. Whether that edge comes from...

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New Jersey Wholesaler Offers Treasure Trove to Retailers

Wreck Pond, Fisherman’s Cove, Silver Bay—the names seem straight out of Treasure Island. But...

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Yo-Zuri Reveals the 3DB Knuckle Bait

ORLANDO, Fla.— They’re calling it a brand new style of wire bait, something that’s...

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Hand-painted Hollowbody Danny the Duck, HypoTeez ST Hit ICAST

ORLANDO, FL— The Scandinavian invasion is heading to the Sunshine State, as the Danish tackle...

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An Inside Look at the People Who Make Fishing

The fish don’t need us, you know. We need them. Without man, sport fish—the bass, trout,...

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Tools of the Trade: Sight Fishing

Few things in fishing are as exciting, nerve-racking and occasionally frustrating as targeting fish...

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Duct Tape, Bare Blades and a Dream

It started with a blade wrapped in cardboard and duct tape—Howard Aberman remembers when he saw...

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The People of PRADCO: Quality Control with Carolyn Irvin

FORT SMITH, Ark. — When the doctor asked Carolyn Irvin what she planned to do after hip surgery,...

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