Too often sales people sabotage their sales by saying things that should never be uttered to a customer. Phrases such as “Don’t worry about that,” “That isn’t important,” or “Let’s jump over here” all throw red flags up to customers. Why are you skipping over that, or what isn’t he/she telling me are all thoughts a customer may have when you give them these verbal sabotages. Instead go over as many details as you feel are important and remind the customer, in a polite manner, to stop you if they have any questions. Remember when pointing out features to also point out the benefits.

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