A Vote for Authenticity

How do you create regular customers for your tackle shop? It’s a question that every proprietor has asked himself many times, and many answers have been posed. In no particular order, the list of reasons people...

The Letter

Alex Chilton was 16 years old when it happened. Plucked from a high school talent show in Memphis, he was scooped up by a local band and weeks later found himself the voice of an international, number one hit. ...

Big Buys for Modest Money

What do you buy for the angler that has everything? First off, there’s no such thing as “the angler who has everything.” There’s always space to cram a new, must-have lure in the StowAway®. Or maybe add a fully...

An Early Thanksgiving

Thanksgiving is still a week away, and I’m already looking forward to ignoring my diet. It occurs to me that this year has been an unusual one in many ways and that Thanksgiving is here just in time to help us ...

Thursday Grab-Bag

I planned to make this column about my (rather limited) experiences in Japanese tackle shops. I’m fascinated by the way they do business there and how differently we do things here in the U.S. But then the Cub...