Big Rock, Little Snow

Last week I was at the Big Rock Sports East Show in Raleigh, North Carolina. It was a strong show that would have been even better if the weather had cooperated. A cold front came through during the middle of t...

Roster Issues

In the past week, three college football standouts have announced they will not be playing in their teams’ bowl games despite being healthy enough to do so. Leonard Fournette (LSU), Shock Linwood (Baylor) and C...

The Worst. Lure. Ever.

I’ve purchased a lot of lures through the years. Friends and industry relations have given me thousands more. Most of them will catch fish … maybe all of them will. You know the old axiom: The worst lure fis...

A Vote for Authenticity

How do you create regular customers for your tackle shop? It’s a question that every proprietor has asked himself many times, and many answers have been posed. In no particular order, the list of reasons people...

The Letter

Alex Chilton was 16 years old when it happened. Plucked from a high school talent show in Memphis, he was scooped up by a local band and weeks later found himself the voice of an international, number one hit. ...

Big Buys for Modest Money

What do you buy for the angler that has everything? First off, there’s no such thing as “the angler who has everything.” There’s always space to cram a new, must-have lure in the StowAway®. Or maybe add a fully...