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Do Not Guess

Customers will ask you tough questions about rods, reels and lures; you may not always know the answer and that is OK. The person asking you may be testing you, knowing the answer full well and want to see how ...
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Work on the Weaknesses

Some salespeople work on things they're already good at and rarely spend time trying to improve upon their weak areas. You can only improve your strengths so much. There's little chance anyone will notice if th...

SEO for Non-Techies

By Matt Massey SEO is a term thrown around by most people in the digital world, but what does it mean and how does it work? More importantly, how can you become SEO savvy without hiring a consultant and withou...
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Be the Customer

Next time you enter your store look at things through the eyes of a customer. Is your store welcoming, is the entrance free of clutter, are weekly sales circulars easy to find or are weekly sales posted? Is you...
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Controlling What Happens Next

Most customers don't remember most purchases, or even minor service issues nearly as well as they remember how a salesperson resolved their issue. Customer-focused salespeople go above and beyond to provide a ...
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Stalk Wildlife Not Customers

Never stalk a customer. If, when you first engage a customer he or she gives you the cold shoulder, back off and give them a chance to get comfortable in the store and go to the section they are looking for. ...
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Know the Ins and the Outs

Study the tackle you're selling. Conveying the ins and outs of an item to the customer increases your chance of making a sale. Know the good, the bad and the ugly of each item, even if you're going to focus sol...
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Merchandising the Mullet Way

As with the famous mullet, store merchandising should follow the rule of “business in the front (new arrivals and hot sellers) while “party in the back” (sale merchandise) should always reside in the back secti...