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Know the Ins and the Outs

Study the tackle you're selling. Conveying the ins and outs of an item to the customer increases your chance of making a sale. Know the good, the bad and the ugly of each item, even if you're going to focus sol...
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Merchandising the Mullet Way

As with the famous mullet, store merchandising should follow the rule of “business in the front (new arrivals and hot sellers) while “party in the back” (sale merchandise) should always reside in the back secti...
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Generate at Buzz

Whenever anything noteworthy happens within your business, send a press release to the media, and post it to your social media outlets. The idea is to grab any free coverage possible. Get involved with communit...
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Do Your Clients Evangelize You?

Digital advertising is complex and confusing for advertisers and agencies. When you help them sort through the difficult decisions and become a source of education and advice, you will close more business. And ...
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Serving Your Customers

You’re there to serve. Knights of the round table used to kneel as an act of servitude to their master or to royalty. It was an outward sign of servitude toward another. The act of serving another goes back to...
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Posting to Social Media

When in doubt on what to post to social media, always rely on a tip that educates your customers, and one they can use in the outdoors. A timely tip that proves successful for an online follower can create a cu...