Business Trends

Browse our Business Tips and see how Fishing Tackle Retailer is here to help improve your bottom line.

article placeholder

Learn the Box Step

Every so often you will encounter a customer who just isn’t ready to commit to buying that expensive new reel, rod, or piece of electronic equipment for their boat. You have answered every question they have an...
article placeholder

Close With A Better Open

More retail sales are lost on the initial greeting of customers by your staff than any other point in the sales process. A generic, disheartening opening turns away more customers and will lose you more sales a...
article placeholder

Ask About Add-Ons

A tried-and-true way to boost sales is through cross-selling related fishing items. Customers tend to be less receptive of such sales at the register. Making a habit of your sales staff waiting until then can l...
article placeholder

How Do You Sell?

There are two types of sales pitches: manipulation and persuasion. Which one do you use? Manipulation usually closes less sales and can be bad for business in the long run. People who manipulate tend to do s...
article placeholder

Overdeliver on Promises

There's an old saying that experience isn't defined by what happens, but rather what happens next. In sales, most customers don't remember minor service issues nearly as well as they remember how a salesperson ...
article placeholder

Mirror Your Customer

Every person has a different personality and social style; some people are more open and talkative, some are more reserved. As a salesperson you need to quickly calculate what your customer’s style is and mirro...
article placeholder

Do Not Guess

Customers will ask you tough questions about rods, reels and lures; you may not always know the answer and that is OK. The person asking you may be testing you, knowing the answer full well and want to see how ...
article placeholder

Work on the Weaknesses

Some salespeople work on things they're already good at and rarely spend time trying to improve upon their weak areas. You can only improve your strengths so much. There's little chance anyone will notice if th...

SEO for Non-Techies

By Matt Massey SEO is a term thrown around by most people in the digital world, but what does it mean and how does it work? More importantly, how can you become SEO savvy without hiring a consultant and withou...
article placeholder

Be the Customer

Next time you enter your store look at things through the eyes of a customer. Is your store welcoming, is the entrance free of clutter, are weekly sales circulars easy to find or are weekly sales posted? Is you...