LAKE FOREST, Ill. — Brunswick Corporation (NYSE: BC) announced today that Huw Bower has been named president of the Brunswick Boat Group. Most recently president – Boston Whaler Group, Bower will continue to report to Brunswick Chairman and Chief Executive Officer Mark D. Schwabero.
Bower now will be responsible for the 14 brands which comprise the Brunswick Boat Group. These include Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern. Bower will be based at Brunswick’s corporate headquarters in Lake Forest.
“Huw’s track record of accomplishment and demonstrated leadership capabilities will serve him well in this new assignment,” Schwabero said. “Under his direction at various Brunswick brands, Huw has consistently grown the business, adeptly led new product development and market launches, improved efficiencies, deepened our relationships with key partners, and imbued a winning spirit and confidence among his colleagues.”
Reporting to Bower will be Jeff Kinsey, president – Freshwater Boats; Tim Schiek, president – Recreation Boats; Donald Dubois, president – European Boat Group, and Bower’s eventual successor at Boston Whaler Group, an announcement which is expected to be made soon.
As president – Boston Whaler Group, Bower was responsible for managing the Boston Whaler, Brunswick Commercial & Government Products, Rayglass and Brunswick’s European boat brands. He had been in that position since 2013.
Prior to that, Bower served as president – Lowe Boats, where his efforts led to significantly strengthening and expanding the product portfolio, building strong dealer relationships while adding new stores to the dealer body, and driving market share gains. He joined Brunswick in 2006, initially leading the strategic planning and business development functions for Brunswick’s outboard-powered boat brands.
Bower has a Master of Arts from the University of Edinburgh and an MBA from Harvard Business School. He was a captain in the British Army, and served with Royal Marine Commando units in both Iraq and Afghanistan.
“Huw’s well-deserved promotion is testimony to the depth, talent and bench strength that we have developed through the years at Brunswick,” Schwabero concluded.