Changes at Pure Fishing

Pure Fishing, the tackle industry giant that includes 17 brands including Abu Garcia, Berkley, PENN, Shakespeare, Fenwick, Hardy, Mitchell, Pflueger, Sebile, Spiderwire and Stren, has informed approximately 10 ...

A Vote for Authenticity

How do you create regular customers for your tackle shop? It’s a question that every proprietor has asked himself many times, and many answers have been posed. In no particular order, the list of reasons people...

An Early Thanksgiving

Thanksgiving is still a week away, and I’m already looking forward to ignoring my diet. It occurs to me that this year has been an unusual one in many ways and that Thanksgiving is here just in time to help us ...

Thursday Grab-Bag

I planned to make this column about my (rather limited) experiences in Japanese tackle shops. I’m fascinated by the way they do business there and how differently we do things here in the U.S. But then the Cub...

Big (Tackle) Shop of Horrors

Most tackle store customer service experiences are pretty lackluster. They don’t make an impression. I go in, I look around, I buy something, and I’m gone. Unless it’s a shop I visit regularly, there’s just not...

Notes from the ASA Summit

NEW ORLEANS — Part meeting, part reunion yet somehow still all business, the 2016 ASA Sportfishing Summit is underway in New Orleans. It opened with introductory remarks from ASA President and CEO Mike Nussman,...