Join ‘Em

It seems the holiday shopping season starts just a little earlier every year. When I was much younger, it kicked off sometime after Thanksgiving. Then they started calling the day after Thanksgiving "Black Frid...

Something for Nothing

Yes, this column is offering you something for nothing ... well, almost. You can never actually get something for nothing from a column like this because the column itself makes demands upon your time, and wha...

Outside the Box

If you've worked or attended school in the last 30 years, you've heard the phrase "think outside the box" more times than you can count. It's like a mantra for business consultants down to their last platitude....

A Rising Tide

Lately I've ended my columns with two sentences. The first: "A rising tide lifts all boats." I usually cringe at taglines like that. They're typically self-serving, gimmicky or so syrupy sweet they turn m...

Who are Your Customers?

The title of this column might seem like a pretty basic question, but it's not — at least not to me. You may think you know your customers very well. In fact, you might know them very well, but I want you to th...

The Cult of Personality

Last week I wrote about the importance of creating a good first impression as a tackle retailer. This week I want to comment on something that's just as critical to long-term success: your shop's personality. ...

Think Local … Act Local

Hi. I'm the "new" guy … the new "Ken." The Ken you've known as the editor of FTR for the past few years — Ken Cook — has stepped down, and I'm the new managing editor. It's a great opportunity for me, and I'm l...