Outside the Box

If you've worked or attended school in the last 30 years, you've heard the phrase "think outside the box" more times than you can count. It's like a mantra for business consultants down to their last platitude....

A Rising Tide

Lately I've ended my columns with two sentences. The first: "A rising tide lifts all boats." I usually cringe at taglines like that. They're typically self-serving, gimmicky or so syrupy sweet they turn m...

Who are Your Customers?

The title of this column might seem like a pretty basic question, but it's not — at least not to me. You may think you know your customers very well. In fact, you might know them very well, but I want you to th...

The Cult of Personality

Last week I wrote about the importance of creating a good first impression as a tackle retailer. This week I want to comment on something that's just as critical to long-term success: your shop's personality. ...

Think Local … Act Local

Hi. I'm the "new" guy … the new "Ken." The Ken you've known as the editor of FTR for the past few years — Ken Cook — has stepped down, and I'm the new managing editor. It's a great opportunity for me, and I'm l...