Joe Author

Joe Sills is the Digital Editor of Fishing Tackle Retailer. He is a regular contributor to both BASS and FLW publications. Elsewhere, his work has appeared far and wide on sites like, and—You can read his work right here every week at FTR. Follow him on Instagram for live updates from the field: @joesills.

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Behind the Scenes of Marine Electronics Only Online Virtual Dealer Show

MANASQUAN, New Jersey— 13 years ago, a homegrown business on the eastern seaboard saw a changing...

In Service to the King

Industry News

Contrasting ICAST and Outdoor Retailer

SALT LAKE CITY— You hear whispers of it at ICAST. It weaves in-and-out of conversations like a...

Industry News

A Hitchhikers Guide to ICAST

By the time Amtrak Train 91 pulled out of old Orlando Station on Saturday, the once bustling ICAST...

Industry News

Parks Pursues Patent Infringement at ICAST

Steve Parks marched across the show floor. The 10th-degree black belt and Strike King Lures...