Joe Author

Joe Sills is the Digital Editor of Fishing Tackle Retailer. He is a regular contributor to both BASS and FLW publications. Elsewhere, his work has been featured by National Geographic, Travel Channel,, and You can read his work right here every week at FTR. Follow him on Instagram for live updates from the field: @joesills.

Industry News

AFTCO Talks on Freshwater Launch

This week, AFTCO announced their arrival into the freshwater market. And with a newly christened...

Industry News

The Biggest Fishing Stories of 2017

Egg nog. Recipe: combine milk, cloves, 1/2 teaspoon vanilla, and cinnamon in a saucepan. Heat for...

Featured Partners

SteelShad Expands Dealer Base with Free Starter Kits

The lure flashed silver in the blue water, dipped, then flew violently towards the bottom. In an...