Joe Author

Joe Sills is the Digital Editor of Fishing Tackle Retailer. He is a regular contributor to both BASS and FLW publications. Elsewhere, his work has appeared far and wide on sites like and—You can read his work right here every week at FTR. Follow him on Instagram for live updates from the field: @joesills.

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Westin Leads the New Scandinavian Tackle Invasion

dropcap size=bigO/dropcaplaf Ohman climbed to crest of a knoll on his Minnesota farmland in 1898....

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Okuma’s PCH Custom a Coast-to-Coast Hit

There’s a bend in the road near Monterey, California. At this bend, the Pacific Coast Highway...

A Case for Houston

HighlightsIndustry News

Trump Orders Rollback of Clean Waters Rule

WASHINGTON, D.C.— President Trump signed executive orders on Tuesday instructing the...

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The People of PRADCO: Bill Jarboe

For 46 years and 7 months, Bill Jarboe has been putting history in your tackle box—and it all...

Business TrendsHighlights

Talking Shop with Navico CEO Leif Ottosson

DUCK KEY, Fla.— FTR caught up with Navico President & CEO Leif Ottosson for an interview on...