Joe Author

Joe Sills is the Digital Editor of Fishing Tackle Retailer. He is a regular contributor to both BASS and FLW publications. Elsewhere, his work has appeared far and wide on sites like and—You can read his work right here every week at FTR. Follow him on Instagram for live updates from the field: @joesills.

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Tungsten Goes Tactical

Joe Crumrine knows the deal with sinkers—they need to be durable, they need to be affordable, and...

HighlightsIndustry News

New Product Impressions from Crystal River

CRYSTAL RIVER, Fla. — This week, several manufactures from around the country are gathering in...

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Daiwa’s Tatula Elite Series Rods Re-Light a Historic Torch

HOUSTON, TEXAS — Brent Ehrler was in it to the last. On the final day, he battled out the waning...

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Westin Leads the New Scandinavian Tackle Invasion

dropcap size=bigO/dropcaplaf Ohman climbed to crest of a knoll on his Minnesota farmland in 1898....

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Okuma’s PCH Custom a Coast-to-Coast Hit

There’s a bend in the road near Monterey, California. At this bend, the Pacific Coast Highway...

A Case for Houston