Joe Author

Joe Sills is the Digital Editor of Fishing Tackle Retailer. He is a regular contributor to both BASS and FLW publications. Elsewhere, his work has appeared far and wide on sites like, and—You can read his work right here every week at FTR. Follow him on Instagram for live updates from the field: @joesills.

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SteelShad Expands Dealer Base with Free Starter Kits

The lure flashed silver in the blue water, dipped, then flew violently towards the bottom. In an...

Industry News

Maurice Bankruptcy by the Numbers

In September of 2016, Maurice Sporting Goods (MSG), a 90-year old distribution company, announced a...

Angling Education

How Modern Sonar Could Find the Loch Ness Monster

INVERNESS, Scotland— You can feel mystery out there, pulsing and pounding under the water of the...


FTR’s Tackle Shop of Horrors II

October 31st, All Hallows’ Eve, Halloween, Tuesday—the day goes by varying names across the...

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Industry News

Big Rock Withdraws from Maurice Acquisition

North American tackle distributor Big Rock Sports will no longer pursue an acquisition of one of...

Industry News

Hughes Named Future ASA President

CLEARWATER BEACH, Fla.—American Sportfishing Association (ASA) Vice President of Industry...