Going to Great Lengths

Park Falls, WI – The precision, long-distance cast – it’s the mark of the elite bass angler. The ability to hit the faraway pocket in a pad field, to reach the most remote regions of a dock, to run a crankbait ...

Yo-Zuri Celebrates 50

The year was 1967. In America, Aretha Franklin, The Doors and Bobbie Gentry were topping the after school charts while the thump of helicopter blades from Southeast Asia permeated television sets on the nightly...

Introducing the BOOYAH Prank

When Steve Jobs debuted the iPhone in 2007, he said Apple was introducing (1) a widescreen iPod with touch controls, (2) a revolutionary mobile phone and (3) a breakthrough internet communications device. But, ...